岗位职责：
1、创意战略与campaign策划：主导制定全链路创意战略，打造具备获奖潜力或高转化效果的营销campaign，累计操盘至少3个以上标杆级项目案例，形成可复用的创意方法论。
Creative Strategy & Campaign Planning: Lead the development of end-to-end creative strategies award-worthy high-conversion marketing campaigns. Successfully oversee at least 3 benchmark projects, establishing reusable creative methodologies.
2、战略目标叙事转化：具备创意洞察力，精准解读业务战略目标并转化为有感染力的品牌叙事，实现创意表达与商业目标的深度绑定。
Strategic Goal Narrative Translation: Demonstrate exceptional creative insight to accurately interpret business strategic objectives transform them compelling brnarratives, achieving deep alignment between creative expression business goals.
3、跨部门创意协同：作为业务端与创意端的核心桥梁，联动内部Creative独立团队开展头脑风暴，传递业务需求并协同开发创新营销概念，提升创意落地适配性。
Cross-Departmental Creative Collaboration: Act as the core bridge between business creative teams. Collaborate with internal independent Creative teams to facilitate brainstorming, communicate business needs, co-develop innovative marketing concepts to enhance creative implementation adaptability.
4、360°营销场景把控：精通传统媒体、数字营销、社交媒体及体验营销等全场景运作逻辑，主导线上线下融合创意方案设计，如策划线下的体验活动与线上社交裂变联动的整合campaign。
360° Marketing Scenario Oversight: Master the operational logic of full-scenario marketing including traditional media, digital marketing, social media, e-commerce, experiential marketing. Lead the design of integrated online-offline creative solutions (e.g., planning integrated campaigns combining offline experiential activities with online social fission).
5、创意全流程管控：从概念发想、方案设计、视觉呈现到*终执行全流程把控，确保创意作品符合品牌策略、传播目标及业务需求，解决执行中的核心创意问题。
End-to-End Creative Control: Oversee the entire creative process from concept development, proposal design, visual presentation to final execution. Ensure creative deliverables align with brstrategy, communication objectives, business needs, resolving core creative challenges during implementation.
6、行业趋势与创新：持续追踪全球创意行业趋势，引入前沿创意理念与技术（如AIGC创意应用），确保团队创意能力。
Industry Trend & Innovation Leadership: Continuously track global creative industry trends introduce cutting-edge creative concepts/technologies (e.g., AIGC creative applications) to maintain the teams industry-leading creative capabilities.
7、跨领域创意操盘：具备策略规划、视频制作、社交媒体内容创作等多领域实操经验，可统筹多维度创意资源协同落地。
Cross-Disciplinary Creative Management: Possess practical experience in strategic planning, video production, social media content creation, e-commerce creativity. Coordinate multi-dimensional creative resources fseamless implementation.
8、业务沟通与提案统筹：深度对接业务端需求，精准拆解业务目标并转化为创意方向；具备自信清晰的提案能力，独立完成面向高管层或客户的创意提案与沟通。
Business Communication & Proposal Management: Deeply engage with business stakeholders to decompose objectives creative directions. Demonstrate confident clear presentation skills to independently deliver creative proposals communicate with executives clients.
9、多元客户创意适配：具备服务多元客户类型的丰富经验，深入理解不同行业客户需求及核心诉求，可精准打造适配各类场景的差异化创意方案。
Diverse Client Creative Adaptation: Have extensive experience serving diverse client types. Deeply understindustry-specific needs core requirements to develop tailored, differentiated creative solutions fvarious scenarios.
任职要求：
1、学历与专业：本科及以上学历，市场营销、广告学、传播学等相关专业，985/211院校或海外院校优先。
Education & Major: Bachelor’s degree above in Marketing, Advertising, Communication, related fields. Graduates from 985/211 universities renowned overseas institutions are preferred.
2、工作经验：8年及以上广告或数字营销行业经验，其中至少5年4A广告公司创意策划岗位经历，具备服务多元客户类型的经验者优先。
Work Experience: 8+ years of experience in advertising digital marketing, with at least 5 years in creative planning roles at 4A advertising agencies. Experience serving diverse client types is a plus.
3、专业能力：具备获奖级campaign策划案例，精通艺术指导、文案撰写及各类设计原理。
Professional Competencies: Demonstrate a portfolio of award-winning campaign cases. Proficient in art direction, copywriting, design principles.
4、语言能力：英语听说读写能力良好，可独立完成英文创意方案撰写、国际客户提案及海外创意资源对接。
Language Proficiency: Excellent English listening, speaking, reading, writing skills. Capable of independently drafting English creative proposals, presenting to international clients, collaborating with overseas creative resources.
5、软技能：优秀的跨部门协调能力，可统筹业务、市场、技术及内部Creative团队协同；具备强烈的目标感与抗压能力，可同时操盘3个以上并行项目；数据敏感度高，能通过数据复盘优化创意策略。
Soft Skills: Strong cross-departmental coordination abilities to align business, marketing, technology, internal Creative teams. Results-driven with high stress tolerance, able to manage 3+ concurrent projects. Data-sensitive with the ability to optimize creative strategies through data analysis.
PS：公司上下班有通勤班车。
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