该岗位需要英语口语流利
JOB SUMMARY
The job holder is responsible fthe development of creative concepts of the following to help building public awareness brlove fHKJC HKJC racing amongst the MainlPUBLIC/ YUC. The candidate will be primarily responsible fseveral deliverables:
(1) Generating creative concepts initial storylines / creative assets under the brarchitecture key communication strategy fbroader public communication - e.g. horse cartoon series, intro to racing/ racing education, team racing related fun, general HKJC awareness...
(2) Working with agencies (internal teams), turn these series of concepts longer turn IPs fthe Club with regular updated content assets fsocial media, print physical products
(3) Resourceful in networking of the creative communities, artists, designers fpotential collaboration.
(4) Responsible fthe creative strategy development & creative assets guideline in the Mainland, partnering with the brcommunication teams, including but not limited to graphic visuals, video assets fsocial media traditional media related.
(5) A key team member to ensure the sustainable creative development as well as delivery fmid- long long-term revenue generation.
MAJTASKS
(1) Generate initial concepts storylines fthe Clubs brbuilding future customer outreach in the Mainlinder to generate
racing interest brawareness/brlove - examples include horse cartoon series, "funny horse" series, intro to racing series, "heroes
series", team racing-related concepts, etc fgeneral management endorsement.
(2) Complete concept sketches (working with the agency) of the initial concepts storylines form preliminary prototypes fmarket testing.
(3) Perform primary market research with supportfrom the insights research team (e.g. KOL testing, focus groups with consumer
testing) of initial concepts storylines ffurther refinement.
(4) Finalize a final set of concepts IPs with the initial set of digital physical content ready fsocial media physical rollout.
(5) Work together with the relevant agencies the creative communities IP partners, continuously produce new content / episodes of the different series inder to appeal to multiple Mainltarget segments on a continuous basis (e.g. Passion Cultivators, Spontaneous Moment
Explorers)
(6) Develop timely refresh the creative strategy & creative assets guideline in the Mainlpartnering with the brcommunication teams, including but not limited to graphic visuals, video assets fsocial media
traditional media related. Act as the Clubs creative voice fthe mainlmarket elevate safeguard theganisations ability to produce a high volume of compelling captivating content, from creative concept to adaptation of assets, bringing the Jockey Club brto life across the web, mobile, social media, print, OOH, exhibitions, events, etc. with support from external agencies.
(8) Curate an ever-growing library of images videos, art works branding assets; ensure all files are stored, named versioned according to protocols.
YOU SHOULD HAVE
• Experience in creative marketing (especially upstream elements such as creative storytelling initial concept storyboarding) will be particularly preferred
·Rich experience working with agencies including marketing/creative agencies
• Well-rounded skillset combining verbal / written communications, creative mind- set, brand/ consumer trend savvy, ability to implement
work across functions.
· Deep familiarity with MainlChina business environment is required, preferably with a large network of business contacts professional
vendcontacts.
· Rich networking with the creative communities
·Native level fluency in spoken English / Mandarin required; in particular, highly polished/eloquent writing skills in both English Chinese is a must; Cantonese skills a plus but not required.
· Demonstrated experience skills in problem solving strategic marketing product creative formulation.
· Proficiency in creative development-related technical skills.
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