深圳 ps jobs (salary & requirements)

mainly focus on PR content

Job Scope
The Manager, MainlMarketing Public Media Relationship will be instrumental in developing executing marketing strategies that enhance theganizations visibility engagement across public media channels in mainlmarkets. This role involves overseeing the creation of compelling content, such as consumer/customer-facing press releases, articles, multimedia materials (excluding government/corporate affairs scope of media relationships), that effectively communicate theganizations initiatives value propositions to diverse audiences.

In addition to content creation, the manager will manage media relations by building nurturing relationships with key media outlets influencers to secure positive coverage. Collaboration with cross-functional teams, including marketing public relations, is essential to ensure alignment seamless execution of campaigns. The use of data analytics will be crucial fassessing campaign performance providing insights fongoing improvements.

Staying updated on industry trends within the public media landscape is critical fthis role. Conduct research to identify new opportunities challenges, enabling the formulation of innovative marketing strategies


QUALIFICATIONS
· Bachelors degree in Journalism, Marketing, Business Administration, Statistics a related field.
· Minimum of 7 years of relevant experience in strategic branding public relations, media relations within agencies and/multinational companies.
· Extensive experience in the mainlChina market, with a deep understanding of local consumer behaviour market dynamics.
· A well-rounded skillset that includes exceptional verbal written communication, strategic mindset, analytical savvy, the ability to implement initiatives while collaborating effectively across functions.

TECHNICAL SKILLS
· Strategic Implementation: Strong strategic thinking capabilities with a proven
· track record of translating high-level strategies actionable branding
· Marcomm plans, including content development.
· Software Proficiency: Advanced proficiency in PowerPoint, Excel, Word fcreating impactful presentations, analyzing data, developing comprehensive documentation.
· Language Fluency: Native-level fluency in spoken English Mandarin/Cantonese, with highly polished eloquent writing skills in both English Chinese (Mandarin).