Mondelez Food ea jobs (salary & requirements)

Digital content campaigns (across owned social media, touchpoints, influencers, mini-program - excl. DTC)
-Work with Brteams to implement content campaigns across digital channels in accordance with entire consumer experience journeys, to ensure the coherence of messages content
-Optimize owned ecosystem based on data performance metrics
-Perform audits on digital content to ensure it aligns with brguidelines fvoice, optimization suitability
-Establish an always-on content calendar fowned channels to short- long-term content campaigns fdifferent digital channels (aligned with overall brplan – Browns campaign content calendar overall brequity etc.)
-Co-work with Brteam on digital content creation capabilities
-Input tagging / tracking requirements
-Ensure that the BU leverages the China Content Hub the internal GenAI systems tools to automate creative adaptations fOwned & Earned channels
Influencer marketing
-Influencer marketing strategy (ftotal BU) – inc. sharing best practice from micro influencers
-Improve influencer buying management efficiency effectiveness (within brinvestment) by leveraging the system implementation
Owned & Earned performance analytics
-Provide input to the monetization analysis fowned earned channels (e.g. data metrics)
-Provide the data business context to inform MMM analysis (assuming significant scale campaign)
-Track, measure report / share on media channels, touchpoints campaign Mondelez International Internal performance (inc. data collection, social media, influencers, adherence to local
taxonomy)
-Performance measurement content monitoring of social / influencer marketing, manage the brreputation
-Use social listening to understreactions engagement in our campaigns, to inform future content creation (work with Brteam)
-Provide SEO suggestion if needed