Abbott pr jobs (salary & requirements)

Reporting to Marketing Director
Subordinate: 3
MajResponsibilities/Activities:
Management of marketing development of TA product portfolios
• Develop effective, competitive marketing strategies/marketing plans to leverage portfolio’s position in the marketplace translate marketing strategies day-to-day marketing tactics fsales force promotion execution
• Integrate launch readiness plan launch plan
• Establish product portfolio strategic plans LRP (5-10 years Long Range Plan) to support company’s strategy, revenue profit goals monitors respective expenses throughout the years
• Establish solid KOLs relationship strong brpositioning endorsement leverage KOLs influence to shape the Drs treatment perception & Rx behaviors to achieve brmarketing objectives
• Apply different marketing mix communication tools/platforms to maximize company & brimages in related therapeutic area to build strong branding
• Translate complex information/concepts clear SWOT analysis determine brdevelopment strategies with solid marketing planning Cycle POA (Plan of Action)
• MonitTrack the brmarketing execution with clear KPIs results evaluation on Quarterly Yearly basis
Management of TA marketing team
• Develop an effective marketing team that supports TA marketing & sales strategies/objectives (e.g. staffing coaching etc.)
• Motivate improve the performance of the marketing team by setting standards & goals, providing regular feedback supporting plans fperformance improvement so that all team members are inspired to contribute their maximum potentials
• an environment in which information regarding the market company products can be shared updated between the marketing team other departments of theganization inder to generate the required business results
• Attract , keep develop marketing talents manage team’s turn over
Close/effective cooperation with Sales team cross functional team
• Establish mutual understanding trust relationship with sales team effectively communicate brmarketing strategies to get sales team buy in.
• Provide onsite coaching training support to Local Marketing Managers/Supervisors (LMM/LMS)inspire them to execute marketing strategies with local adapted promotion activities to achieve sales goals.
• Directs the close cooperation between marketing sales teams in the implementation of Cycle POA with clear sales promotion KPIs monitoring/tracking.
• Cooperate with cross functional team to ensure marketing related support to products market access, medical development, sales team training, regulatory & government affairs, finance management process compliance.
Requirements:
Experience in VBP product management is required.
Proven track record in brmarketing within the pharmaceutical industry at MM/Sr. MM level, with people management experience.
Strong data acumen strategic thinking; excellent cross-functional collaboration presentation skills.