Key Responsibilities / 主要职责
1. Market Intelligence & Business Planning
Continuously monitmarket trends, competitactivities, policy changes, customer needs to identify growth opportunities support business planning.
持续跟踪市场趋势、竞争对手动态、政策变化及客户需求，识别业务增长机会并支持业务规划。
2. Market Assessment & Customer Insights
Develop a deep understanding of laboratory workflows, clinical decision-making processes, purchasing behaviors to identify unmet needs emerging trends.
深入理解实验室工作流程、临床决策过程及采购行为，识别客户需求及市场发展趋势。
3. Segmentation, Targeting & Positioning
Conduct customer segmentation targeting, develop differentiated product positioning customer value propositions.
开展客户分层与目标客户定位，制定差异化产品定位及客户价值主张。
4. Product Lifecycle Management
Support product launch, growth acceleration, portfolio optimization, pricing strategy development throughout the product lifecycle.
负责产品全生命周期管理，包括新品上市、业务增长、产品组合优化及价格策略制定。
5. Customer Engagement & Marketing Programs
Develop customer engagement strategies, marketing campaigns, communication materials across online offline channels.
制定客户运营策略及市场推广活动，并开发线上线下营销传播内容。
6. Commercial Enablement
Develop product training programs, sales tools, commercial materials to enhance field force effectiveness customer engagement.
开发产品培训项目、销售支持工具及商业化资料，提升销售团队能力和客户覆盖效果。
7. KOL Management
Build maintain relationships with Key Opinion Leaders (KOLs) support activities that enhance brawareness product adoption.
建立并维护KOL关系，支持品牌影响力提升及产品市场导入。
8. Go-to-Market Execution
Drive launch excellence support the successful execution of go-to-market strategies fnew products solutions.
推动新品上市及商业化落地，确保市场进入策略有效执行。
9. Cross-functional Collaboration
Collaborate with Sales leaders cross-functional stakeholders to identify growth barriers implement improvement initiatives.
与销售管理团队及其他部门团队协作，识别业务增长痛点并推动改进措施落地。
Qualifications / 任职要求
Education
Bachelors degree above in Life Sciences, Medical Technology, Healthcare, Marketing, Business Administration, related fields.
本科及以上学历，生命科学、医学检验、医疗相关专业、市场营销、工商管理等相关专业优先。
Industry Experience
At least 3-5 years of experience in Product Management, Marketing, Clinical Applications, Sales within the IVD Medical Device industry.
具有3-5年以上IVD或医疗器械行业产品管理、市场、临床应用或销售相关经验。
Business Acumen
Strong understanding of market analysis, customer insights, product lifecycle management, commercial strategy.
具备扎实的市场分析、客户洞察、产品生命周期管理及商业策略能力。
Communication & Collaboration
Strong communication, influencing, cross-functional collaboration skills.
具备优秀的沟通表达、影响力及跨部门协作能力。
Preferred Qualifications
Experience in Transfusion Medicine, Blood Banking, Immunohematology, Hemostasis, related diagnostic fields is preferred.
具备输血医学、血库、免疫血液学、凝血或相关诊断领域经验者优先。
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