About the Role
We are looking fa Digital Marketing associate to join our Fabric China marketing team. In this role, you will be responsible fdeveloping executing comprehensive digital marketing strategies that enhance brawareness, drive engagement, optimize consumer experience support business growth.
This role will be located in Gore facility in Beijing Shanghai.
Responsibilities
· implement a B2C digital marketing strategy that aligns with the overall brbuilding business goals fGORE-TEX brin China.
· Plan, create, manage, execute multiple digital marketing projects, including owned paid social media campaigns.
· Oversee the creation of compelling digital content that resonate with target audiences.
· Develop execute SEO SEM strategies to enhance online visibility drive traffic.
· Lead social media strategy execution, including community management, influencer partnerships, engagement tactics.
· Utilize analytics tools to monitor, analyze, report on digital marketing performance. Use data-driven insights to refine strategies improve results.
· Work closely with cross-functional team to ensure cohesive messaging promotion across all channels.
· Develop manage the digital marketing budget, ensuring efficient allocation of resources to maximize impact.
Required Qualifications
· Bachelor’s degree in Marketing, Communications, a related field; Master’s degree is a plus.
· 10+ years of experience in B2C digital marketing, with a focus on the China market.
· Deep China market consumer insight, preferably within the outdoor, sports, related industries.
· Proven experience in developing executing successful B2C digital marketing campaigns in the China market.
· Strong understanding of China digital marketing tools, platform (e.g., WeChat, RED, Weibo, Douyin, Baidu) channels, including social media, SEO, SEM, content marketing digital advertising.
· Proficiency in data analysis performance metrics, with the ability to interpret data make data-driven decisions.
· Excellent verbal written communication skills in both English Chinese.
· Creative thinker with strong problem-solving abilities a strategic mindset.
· Ability to work independently collaboratively.
· Ability to thrive in a fast-paced, dynamic environment adapt to changing market trends.
Desired Qualifications
3 bullet points max. List any additional qualifications that are preferred, but not required.
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