Shanghai De'en Enterprise Management Consulting Co., Ltd.

(I) Company Overview\r\n"De'en Bank Research Institute" is a professional consulting institution integrating R&D, training, consulting, and services for core skill courses in bank positions. Established in 2011, the company's R&D headquarters is located in Shanghai, China's financial center. Its business operations radiate from Chengdu De'en Enterprise Management Consulting Co., Ltd. to multiple provinces and cities nationwide, with branches in Jiangsu, Anhui, Guangdong, Guangxi, Jiangxi, Shaanxi, Hubei, Hunan, and other regions. Its business spans across the country, having provided consulting and training services to 5,000 branches of various banks, held over 300 large-scale public courses, and trained 100,000 banking trainees.\r\nSince its establishment, De'en Bank Research Institute has aspired to become a top-tier training service provider for commercial banks. The institute now has an independent inclusive finance R&D center, led by a team of in-service senior bank executives for product development, and boasts over 100 professional instructors and consultants. The institute consistently adheres to strict project quality control and efficient operational methods, thereby standardizing and refining training products. At the same time, it applies the wisdom of win-win cooperation to grow together with clients, providing full support for the rapid development of numerous commercial banks.\r\n"Virtue spreads across the world, and grace benefits others" is the culture and values advocated by De'en. "Customers first, employees second, and shareholders third" is the business philosophy upheld by De'en. De'en people, with a professional, dedicated, and conscientious work attitude, provide banks with higher-quality training and services, actively contributing to the thriving development of China's banking industry.\r\n(II) Company Advantages\r\n1. Leading the industry brand with innovative models\r\nOver the past three years, De'en Bank Research Institute has provided practical guidance to over 5,000 branches across more than 20 provinces (municipalities and autonomous regions) nationwide. The De'en team insists on summarizing and extracting successful experiences in practice, forming a lasting impetus for innovation. In outbound marketing skills improvement projects, all products achieve significant performance growth and maintain long-term effectiveness. The team excels in applying flexible quality control models to ensure standardized project execution processes and quality enhancement. In 2015, it became the market-leading brand institution in the industry for outbound marketing guidance.\r\n2. Precision R&D, maintaining industry foresight\r\nRelying on its expert team for comprehensive and in-depth research, systematic data support, and a profound understanding of the root causes of problems in major domestic banks, De'en Bank Research Institute grasps the development trends of financial industry operating models. It combines advanced domestic and international bank management experience with the actual situations of different banks, creatively developing core products such as the retail banking customer operation ecosystem chain model and the bank-merchant linked membership management system. These provide financial industry clients with comprehensive, long-term consulting and training services in strategy support, process optimization, marketing strategies, risk management, and more.