On December 26, 2011, Kenghuangren opened its first Kenghuangren food store on Yunjin Road in Nanjing. The company adheres to the purpose of global place of origin, premium products and careful selection, and the principles of natural growth, striving for perfection, Chinese essence and sharing with all families, and is committed to providing Chinese consumers with natural, healthy and safe food and consumption channels, so as to create a high-quality life for consumers. The company has always focused on the development and promotion of its own brand series, and also deals in specialty foods from various regions at home and abroad. Relying on global product resources and the advantages of the Kenghuangren brand, it builds the Kenghuangren food marketing network, continuously increases the market share of Beidahuang Northeast region and Kenghuangren brand products in low-, mid- and high-end consumer areas, and achieves sustainable development of the enterprise. The company currently has more than 300 stores, covering 23 provinces, more than 70 prefecture-level and above cities and some county-level cities, with a scale of more than 10,000 people, and has established a complete brand operation system, new product development system, logistics management system and network operation platform. The company expects to complete the layout of 3,000 stores nationwide within the next two years, striving to become a new force and leader in the domestic health food field. Kenghuangren has not only solved China's food safety problems, but also solved employment problems for practitioners in many regions, eased social employment pressure, and through public welfare and charity undertakings giving back to society, fulfilled its corporate social responsibility and contributions. The company established the Beijing market in January 2014. Over the past three years, it has opened 4 stores in various districts of Beijing, increasing to 9 in 2018. At present, the company has a 230-person work team and plans to expand the scale to 330 people by the end of 2018. In order to ensure high quality and high standards of team building while expanding scale, the company sincerely welcomes talent and is specifically recruiting elite professionals.
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