Daddy's Choice

Beijing Daddy's Choice Technology Co., Ltd. was established on January 29, 2015, and is a high-tech daily chemical enterprise integrating R&D, production, and sales across the entire industry chain. Since its inception, the company has deeply cultivated the diaper field with the 'craftsman spirit', and quickly won market reputation by pioneering the 'safe and clean' production concept. As of December 30, 2017, it ranked second in total market share in terms of brand presence, ranking first among domestic diaper brands with 15%. The company currently has three international R&D centers: Beijing, Kobe (Japan), and the Shandong production and technology achievement transformation base. The Shandong base covers nearly 108 mu, with a total planned 18 production lines, integrating food-grade clean workshops, intelligent production equipment, multifunctional R&D centers, and integrated storage systems. It is the largest single diaper production base in Asia.
The company is growing rapidly, with overall revenue increasing eightfold annually, and the number of employees has grown from the initial three to nearly a thousand. To date, Daddy's Choice has fully expanded in more than 20 provinces and nearly 200 cities nationwide, establishing over 80 branches and offices, with terminal store distribution exceeding 12,000 stores. In 2017, sales exceeded 300 million yuan. Meanwhile, Daddy's Choice has won numerous awards at various forums and summits, such as the 2017 China Mom and Baby Favorite Brand Award, the 2017 China Reputation and Influence Diaper Brand Award, and the 2017 Innovative Maternal and Infant Brand Award, fully demonstrating its comprehensive brand strength.
Daddy's Choice aspires to become a respected Fortune Global 500 daily chemical brand. Based in China, it develops the best maternal and infant products with innovative technology, committed to providing high-quality products and services to consumers worldwide. In 2018, Daddy's Choice will continue to forge ahead, comprehensively develop the large daily chemical production line, bring high-end product quality and ultimate consumer experience to more families in China and around the world, and further achieve iterative upgrades in brand influence.