Keeta是*外卖平台美团旗下的独立品牌，肩负着“帮大家吃得更好，生活更好”的使命。依托美团深耕中国市场15年的技术与运营积淀，我们正引领全球餐饮与商品即时配送服务的创新与发展。
自2023年成立以来，Keeta始终扎根社区并创造价值。我们为用户提供可靠的外卖体验，以智慧技术助餐厅提升经营效率，在为骑手拓宽收入来源的同时，也充分提供安全保障措施。基于这份多方共赢、共同成长的理念，我们的业务已从中国香港稳步拓展至中东及巴西，并持续向世界迈进。
岗位职责
1. 负责社交媒体广告、信息流广告、搜索广告等投放渠道的创意策略制定与执行，提升广告CTR、CVR和ROI；
2. 结合用户心理、行业趋势、市场热点，策划高转化率的广告创意，包括短视频、图文、互动广告、H5等形式；
3. 深入分析优秀案例，研究不同投放渠道（Facebook、Google、TikTok等）的创意趋势，持续优化广告内容；
4. 参与A/B测试，分析创意数据表现，根据投放数据反馈优化广告文案、视觉、视频剪辑等关键要素；
5. 协同设计、投放、数据分析团队，推进创意测试迭代，制定不同用户群体的精准创意方案；
6. 研究并应用AI生成内容（AIGC）工具，提高创意生产效率，探索新型广告表达方式；
7. 关注国际创意趋势，结合业务需求，制定全球化创意策略。
1. Develop execute creative strategies fvarious advertising channels, including social media ads, native ads, search ads, to improve CTR, CVR, ROI.
2. high-conversion ad creatives—such as short videos, image-text formats, interactive ads, H5 pages—based on user psychology, industry trends, market hot topics.
3. Analyze successful cases in-depth research creative trends across platforms (e.g., Facebook, Google, TikTok) to continuously optimize ad content.
4. Participate in A/B testing, analyze creative performance data, optimize key elements such as copywriting, visuals, video editing based on feedback.
5. Collaborate with design, media buying, data analytics teams to drive creative testing iteration, craft tailored creative strategies fdifferent user segments.
6. Research apply AI-generated content (AIGC) tools to enhance creative production efficiency explore new forms of advertising expression.
7. Stay up to date with global creative trends develop globally aligned creative strategies in response to business needs.
岗位基本需求
1. 本科及以上学历，市场营销、广告传媒、视觉设计、新闻传播等相关专业优先；
2. 2年以上广告创意策划、增长运营、品牌营销等相关经验，有投放型广告创意经验者优先；
3. 熟悉Facebook、TikTok、Google等广告平台的创意玩法、投放逻辑、用户心理；
4. 具备文案策划能力，能撰写高转化率的广告Slogan、短视频脚本、落地页文案等；
5. 对短视频、社交媒体广告创意有较强的理解，具备视频脚本策划、分镜设计、剪辑思维；
6. 具备数据思维，能结合广告投放数据优化创意，提升广告表现；
1. Bachelor’s degree above, preferably in Marketing, Advertising, Visual Design, Journalism, related fields;
2. Over 2 years of experience in advertising creative planning, growth operations, brmarketing; experience in performance advertising creatives is a plus;
3. Familiar with creative formats, ad delivery mechanisms, user psychology on platforms such as Facebook, TikTok, Google;
4. Strong copywriting skills with the ability to craft high-conversion ad slogans, short video scripts, landing page copy;
5. Solid understanding of short video social media ad creatives; skilled in video scriptwriting, storyboard design, editing logic;
6. Data-driven mindset, with the ability to optimize creatives based on advertising performance data to enhance ad effectiveness.
岗位亮点
加入我们，您将与全球团队合作，推动外卖平台在国际市场的创新与增长，享受广阔的职业发展机会。
Join us collaborate with a global team to drive innovation growth four food delivery platform in international markets—while enjoying broad opportunities fcareer development.
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