Dongguan Kaden Handbag Co., Ltd.

1. Company Background Introduction: Kaden International was founded on October 10, 2001, and is a comprehensive private sole proprietorship integrating R&D, production, and sales. It owns two production factories: Dongguan Kaden Handbag Co., Ltd. (focusing on product R&D, brand operation, and channel expansion, equipped with a small-scale boutique production line); and Dongguan Qiande Handbag Co., Ltd. (focusing on production and manufacturing, equipped with 5 large-scale assembly line production lines, with an annual output of 1.5 million units). The total area covers more than 34,000 square meters, with over 500 employees, and has established long-term cooperative partnerships with well-known domestic and international brands. Its own brand CADEN camera bags have gained a leading position in the industry for their fashion and cost-effectiveness, and are deeply loved by photography enthusiasts; the OSOCE fashion bags have opened a new field for domestic brands and have a certain reputation in the market segment. In the future, Kaden will strive to become a globally renowned handbag supplier. Company Business Scope: 1. Product Scope: 1.1 The company's own brand (CADEN) mainly operates in the category of camera bags and photography-related sewn accessories; 1.2 The company's own brand (OSOCE) mainly operates in the category of fashionable men's bags; 1.3 It is expected that in 2017, the company will continue to extend into other market segments such as fashionable women's bags, children's backpacks, and outdoor travel bags. 2. Business Scope: 2.1 Wholesale and distribution of self-owned brands in the global market; 2.2 Retail of self-owned brands in the global market, mainly online retail. Company Development History and Plans: 2010: Company established. 2012: Company expanded its site to 8,000 square meters, built a team of 200 people, and established 2 workshops. 2013: Guangzhou branch established, with plans to move headquarters to Guangzhou. 2014: Company strategic adjustment: Guangzhou branch closed; two workshops closed; Bixin brand discontinued; losses exceeded 6 million in 2013 and 2014, with debts of about 3 million. 2015: Company continued strategic adjustment: withdrew from several invested projects, reduced office staff from 50 to 30; repaid part of the 2014 debts, and by the end of the year, the debts were basically paid off. 2016: Stabilized the effects of the 2015 adjustment; the company continued its transformation, focusing on product R&D and online retail. 2017: Continue to launch one new brand. 2020: Revenue reached 200 million ... 2060: Become the leading brand in China's handbag industry, the top brand. Corporate Culture: [Mission] Enterprise: Create miracles in 50 years, become the top brand by 2060. Employees: Enable employees to achieve wealth and growth and realize their personal value through the company platform. Society: The significance of the company's existence is to help more people and give more love to society. [Goal] Create a top brand in the handbag industry. [Purpose] Achieve excellence in products and services. [Style] Decisive, fast, focused. [Management] Do today's work today, follow up today, complete today, and review today. [Criterion] Competition, competition, competition. Message from the General Manager: I am glad you have read this far. You should now have a certain understanding of our company. I also hope you can continue to spend time reading the following content, as it is crucial for your decision to join us, because every word comes from my heart. The company has been established for over five years, and we have taken many detours. Currently, we are still relatively small in scale. From R&D, production, and sales, to finance, marketing, and human resources, we have many deficiencies and face many challenges (for example, our product quality needs improvement, production processes need optimization, organizational management needs strengthening, and we lack experience in brand promotion). However, despite this, the company will not stop moving forward. Therefore, the company will accelerate its development and make comprehensive arrangements. We are eager to have partners with ability and good attitude to join us and drive the company's development. I will tell you frankly that if you just want to find a comfortable job or work merely for survival, then Kaden is not suitable for you, because such people lack passion, motivation, and cannot accept challenges, which do not align with the company's development plans. The company absolutely cannot accept such people. If you have ideas, dare to strive, and have perseverance; and you are also an upright, down-to-earth person who dares to admit mistakes and take responsibility, then we warmly welcome you to join us. The company will cultivate you, improve your abilities in all aspects, and give you opportunities and a broad space for development for those with potential. In the short to medium term, you can obtain substantial economic returns: within 2-3 years, the company will contribute part of the funds to help you buy a car; within 5 years, the company will pay the down payment to help you buy a house. As long as you work hard, these benefits will be realized on the company's big platform. In the long term, you can become one of the company's shareholders and will definitely have the opportunity to enter senior management, realizing your personal value in the company. The company always focuses on matters, not on individuals; values contributions, not effort; and does not care where you come from or who you are! Use your abilities to bring good results to the company. You are a member of the company. If you are strong, the company will be strong; and only a strong company can give back to society and benefit employees. If you are weak, the company will be weak; and a weak company will be eliminated by the market, and neither the company nor you will have a future. Therefore, ensuring that every partner of the company delivers good results is the only way out for you and the company. Based on this ideal and values, we reject all excuses, negativity, timidity, and cowardice... because Kaden is a platform that belongs only to the strong.