About Eli Electric Vehicles
Eli Electric Vehicles is an innovative leader in the electric vehicle industry, dedicated to reshaping urban mobility with sustainable, high-efficiency transportation solutions. As we expour operations globally, we are seeking a multifaceted dynamic Head of Online Marketing to join our team in Beijing. This role will focus on driving our online marketing strategies, enhancing product visibility, managing our website, managing equity crowdfunding campaigns, optimizing U.S sales, handling public relations.
Position Overview
The Head of Online Marketing will be a crucial part of our team, responsible fthe development implementation of comprehensive online marketing strategies that boost brawareness sales in the U.S market. Reporting directly to CEO, this role requires a strategic thinker with a diverse skill set in digital marketing, product marketing, crowdfunding, PR.
Key Responsibilities
Product Marketing: Develop execute innovative marketing campaigns to promote our micro EV, emphasizing unique selling propositions key features.
Website Management: Oversee the management re-design of the corporate website, ensuring it serves as an effective sales branding tool. Implement SEO strategies to increase visibility, engagement, usability fa global audience.
Equity Crowdfunding: Plan execute crowdfunding campaigns, engaging potential investors through compelling storytelling attractive investment propositions.
U.S. Market Penetration: Work closely with our U.S team, tailonline marketing strategies to penetrate expour presence in the U.S. market, aligning with dealer marketing strategy.
Public Relations: Manage PR activities, including press releases, media relations, event management, to enhance our brpresence public image.
Analytics Reporting: Use analytics to track the effectiveness of marketing campaigns make data-driven decisions to optimize strategies.
Team Leadership: Lead mentthe online marketing team, fostering a collaborative environment encouraging continuous improvement innovation.
European Distribution Support: Provide ongoing support to the success of our European distribution network, developing product materials to support localized product marketing strategies.
Qualifications：
Minimum of 8 years of experience in online marketing, with substantial expertise in product marketing, distribution / channel marketing, digital campaign management, public relations.
Proven track record in managing / redeveloping websites, including knowledge of SEO, content management, web analytics.
Experience in running successful equity crowdfunding campaigns.
Strong understanding of the U.S. market dynamics digital marketing trends.
Exceptional communication, leadership, project management skills.
Fluent in English.
Location
This position is based in Beijing, China, with occasional travel, particularly to the U.S. Europe.
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