Mingtong Four Seasons

Company Name: Beijing Mingtong Four Seasons Technology Joint-stock Co., Ltd.; Brand: INMIX, founded in 2010, is a new-generation Chinese fashion eyewear brand loved by young people. INMIX is based on uncompromising vision health, infuses diverse and rich cultural connotations into professional design, manufacturing, and service of eyewear, driving innovation in the eyewear industry. It aims to help people, in a world that embraces diverse individuals, to more easily explore and express themselves. INMIX can be interpreted as: In means fashion and the present; mix means fusion and crossover; Inmix means expressing present fashion through diverse fusion. INMIX is a brand with internet genes, aspiring to become a representative of internet + traditional industry transformation. As a leading online eyewear brand, it is leading the underlying new transformation of the traditional eyewear industry. It understands the internet not only as a sales channel, but also as a productive force to realize the essential value of the industry. INMIX's core value: to achieve a balance between business and humanity, and to become a new-generation Chinese brand. On one hand, it needs to gain market recognition and consumer approval to achieve commercial success; on the other hand, it needs to convey its understanding and views of the world and transmit them through various aspects. In 2014, it received $7.2 million in Series A funding from IDG and Legend Capital; in 2016, it received Series B funding led by CITIC Securities; in August 2016, INMIX successfully listed on the National Equities Exchange and Quotations (NEEQ), becoming the first stock in China's eyewear retail industry; in September 2016, INMIX's first physical store opened grandly at Parkview Green; in January 2017, its second physical store opened at Cathay Crystal Mall; in April 2017, INMIX completed a B+ round of financing of RMB 48 million.