Guangdong Shishang Ballet E-commerce Co., Ltd. is a group company integrating R&D, design, production, marketing, operation, and logistics, focusing on internet + new retail in the lingerie and homewear sector. The company adheres to a multi-brand, omni-channel development strategy, with its brands including Geyre, Aidingning, Shishang Ballet, and Natural Fruit. Since 2008, both e-commerce and physical retail have developed simultaneously, and the company now has 10 million members and fans. In the e-commerce field, the Geyre brand develops across multiple e-commerce platforms, with online retail sales consistently ranking among the top in the industry category; physical retail stores are distributed nationwide, with nearly 200 stores in major shopping centers across cities such as Beijing, Shanghai, Guangzhou, Shenzhen, and Hangzhou, and has established strategic cooperation with large domestic and international commercial complexes like Wanda, Vanke, Aeon Mall, Hutchison Whampoa, and Puchenglie. Geyre pioneered the domestic lingerie and homewear flower life experience store, and has been committed to exploring new experiential collection store formats. Shishang Ballet continues to develop, striving to become a leader in fast-fashion lingerie and homewear!
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