Position Summary
The Br& Product Growth Lead acts as the central bridge between Product Development, Branding, Marketing, Creative, ensuring that our consumer division its brportfolio are introduced to market with clear positioning, consistent communication, measurable growth performance. This role leads the operational strategic workflow across teams, transforming product information brintention growth, visibility, consumer impact. Beyond coordination, this role is responsible fdriving brproduct growth, managing key digital touchpoints, tracking KPIs, translating insights strategies that elevate awareness, engagement, commercial potential across the consumer
side of SolMillennium.
Key Responsibilities:
1. Product & Packaging Communication
• Lead the full process fproduct communication, including claims,
certifications, compliance, packaging information.
• Partner with the Product Manager to ensure all product messaging is accurate, legal, premium, consistent across markets.
• Develop maintain product toolkits with hero benefits, claims, storytelling, usage guidance finternal external teams.
• Oversee timelines ensure all product-related marketing materials are delivered on time aligned with brstandards.
2. BrGrowth & Performance
• Own the brproduct growth strategy fthe consumer division, defining monitoring KPIs (reach, engagement, traffic conversion).
• Manage optimize digital platforms (global Instagram, website, landing pages, storytelling moments).
• Conduct ongoing analysis of performance data consumer behavito identify opportunities fvisibility engagement.
• Provide recommendations based on insights to improve brgrowth, community engagement, conversion performance.
• Deliver monthly insights reports summarizing brproduct
performance, learnings, next steps.
3. Cross-Functional Lead
• Serve as the operational lead connecting Product Development, BrManagement, Marketing, the Creative Studio to ensure alignment high-quality execution.
• Translate product information brstrategy clear briefs and
deliverables fthe creative team.
• Collaborate with the Creative Content Producer designers to ensure assets support both storytelling performance goals.
• Guarantee coherence between product messaging, brpositioning, digital execution across all consumer touchpoints.
Required Skills & Qualifications
• 3–5 years of experience in product marketing, brdevelopment, digital marketing, growth roles.
• Strong understanding of packaging content, claim requirements,
certifications, compliance protocols.
• Experience in digital analytics, KPI reporting, performance optimization.
• Ability to connect product information with brpositioning measurable growth strategies.
• Skilled communicatwith excellent project management cross-functional leadership ability.
• Hands-on, detail-oriented, able to manage multiple priorities simultaneously.
• Advanced English required;
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