Beijing Fuman Agricultural Development Co., Ltd.

Xingnong United was founded in 2010, with the full company name: Xingnong United (Beijing) Agricultural Development Co., Ltd. It is a leading enterprise in China focusing on quality aquatic products. Xingnong United integrates internet thinking into the modern aquatic product industry chain, always adhering to the core business philosophy of "technology-driven aquaculture, safe aquatic products, standardized aquatic products, and quality aquatic products," aiming to enable 300 million people to enjoy quality aquatic products.

Chinese name: Xingnong United (Beijing) Agricultural Development Co., Ltd.
Founded in: 2010
Abbreviation: Xingnong United
Mission: Enable 300 million people to enjoy quality aquatic products!
Vision: To become a leading global brand in aquatic products!
I. Company Profile
Founded in 2010, Xingnong United is a young enterprise with ambitious aspirations and a spirit of rising against the odds. Xingnong United embeds internet thinking into the modern aquatic product industry chain. Upstream, it takes responsibility for improving the unit quality yield of farmers through the transfer of breeding technology, and for helping aquatic processing and manufacturing enterprises revitalize existing processing capacity and enhance industrial processing efficiency. Downstream, it focuses on reducing waste costs and improving terminal efficiency through product standardization and scientific management. Xingnong United promotes healthy and sustainable modern fisheries with a responsible attitude, making efforts in ecological water environments and fairness and harmony, so that 300 million people can enjoy quality aquatic products.
Xingnong United is committed to becoming a leading global brand in aquatic products. Currently, its products cover: hairy crab farming and crab processing, Hubei Honghu crayfish farming and processing, and deep-sea global seafood sourced directly from 16 countries worldwide, along with instant food processing. It has developed into a modern aquatic industry group integrating international trade, ecological farming, production and processing, sales, and services, having served over 3 million terminal customers nationwide. It has become a strategic or in-depth partner of many well-known domestic e-commerce platforms. In 2014, it was awarded the JD Fresh Strategic Partner; in 2018 and 2019, it was consecutively recognized as a JD Fresh billion-yuan brand. In 2016, it was granted the title of Tmall Fresh Quality Partner, and in 2018, it won the "Table Upgrade Leader" award at the Table Grand Ceremony. It has been a key account partner for three consecutive years on platforms such as Tmall, JD, COFCO Womai, and Suning.com. Since 2015, it has successively become an important partner for well-known retail chains such as Yonghui, Hema Fresh, Metro, and Walmart Sam's Club.

II. Development History

2020: Established the second operations center in Hangzhou

2019: Driven by the corporate mission to enable 300 million people to enjoy quality aquatic products, deepened the layout of the entire aquatic product industry chain, and established an industry-leading national warehousing and distribution system. Won the "Listed Brand" award at the 2019 4th China Agriculture Boao Forum and was selected into the "JD Fresh Billion Club" for two consecutive years, becoming a "Billion-Yuan Brand."

2018: Upgraded the omnichannel layout for fresh e-commerce, achieving industry-leading performance in brand influence, industry chain layout, and revenue scale. Single products exceeded 100 million yuan on JD, entering the JD Billion Club. Red Chef crayfish upgraded its frying technology, selling over 10 million units during the 618 promotion, becoming a top merchant in the crayfish industry.

2017: With quality meeting EU export standards, sold 50 tons of crayfish within 48 hours on Tmall, becoming the leading online seller of crayfish.