威科集团成立于1836年，总部荷兰，业务覆盖180多个国家，在全球福布斯排名1162名，Forbes 2024 America’s Best employers ，America’s Best Large Employers f2026，小众垂直领域扎实稳健，全球专业服务领域排名前三，六险一金（包含商业保险，可带子女）全额基数缴纳，公积金12% （双休）12-15天带薪年假，14天病假，试用期不打折
威科医学是全球知名的临床医学出版社和信息服务公司，旗下运行包括新英格兰医学杂志、Circulation、Journal of Clinical Oncology等权威医学期刊。
UpToDate被全球190多个国家和地区的医生、医院使用，每年解答超过6.5亿次来自临床医生的问题。UpToDate也将中国高质量的临床研究证据走向了世界， 助力了中国临床科研的发展。
Overview
We are seeking a dynamic experienced Product Marketing Manager to join Wolters Kluwer China medical research marketing team. The ideal candidate will be responsible fdeveloping executing marketing strategies that drive product adoption, engagement, growth four innovative suite of medical research solutions. This role requires an understanding of the medical research, healthcare education the ability to translate complex product features compelling value propositions that drive demsupport our sales teams.
Responsibilities
• Product Expertise: Maintain an expert understanding of our publishing portfolio, medical research products offered, differentiators, customers, competition.
• Product Launches: Define key product launches marketing campaigns based on the seasonal calendar, ensuring alignment between product, sales, marketing.
• Campaign Execution: Develop, execute, measure cross-channel campaigns, working across a cross-functional team that includes product strategy, product management sales. Refine optimize product messaging positioning.
• Lead Generation: Generate develop/nurture leads achieve campaign goals/metrics.
• Sales Collaboration: Work with sales partners to develop materials that enable teams to sell deliver new offerings, supporting internal sales training, sales collateral, presentation assets, flyers/emails, product information documents, competitive grids.
• Data Analytics: Track, report, analyze program KPIs ROI. Utilize data-driven insights to measure define future best practices.
• Market Research: Collaborate internally externally to complete collect market research intelligence, define market segmentation, develop buyer/decision-making personas. Monitindustry trends proactively adjust marketing strategies accordingly.
• Competitive Analysis: Continuously refine product marketing information based on the competitive landscape, adjusting positioning, messaging, materials as required. Provide strategic insights based on market competitive analysis.
• Gather customer insights by interacting directly with customers during seminars, tradeshows, on-site visits to inform product development marketing strategies.
• Support thought leadership initiatives by developing white papers, blog content, speaking opportunities that position the company as an industry leader.
Qualifications
• 5+ years of experience in product marketing, preferably in medical research healthcare education sectors.
• Master’s higher degree in medicine STEM is preferred. Clinical background is a plus
• Demonstrated success in launching new products growing market share.
• Analytical skills with a data-driven approach to decision-making.
• Ability to quickly grasp complex products communicate their value clearly.
• Exceptional writing skills with the ability to simplify technical concepts.
• Advanced expertise in market research data interpretation.
• Proficiency in marketing automation tools CRM platforms.
• Excellent verbal written communication skills.
• Superiproject management capabilities.
• Collaborative mindset with the ability to thrive in a fast-paced, cross-functional environment.
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