Harvest Day Group

Shanghai Harvest Day (Group) Co., Ltd. is a chain enterprise with catering, hotels, and food as its main business directions. "Harvest Day," "Yun Yue," "Yun," and "Dian Qin" are the group's major brands. Currently, the group has established over 20 subsidiaries in Shanghai, Beijing, Hong Kong, etc., including more than 20 restaurants of different styles, 2 starred hotels, 1 trading company, and 1 investment company, with a total operating area exceeding 10,000 square meters and numerous employees. It has won over 30 national, provincial, and municipal honors such as "International Famous Catering Restaurant," "China's Top Ten Restaurants," "China Commercial Star," "Shanghai Famous Trademark," and "Shanghai Top Brand." "To be a brand rooted among the people" is the goal and dream of Harvest Day. Since the establishment of the brand, the enterprise has been committed to using natural and healthy ingredients to provide consumers with Shanghai-style cuisine, while inheriting and promoting the Jiangnan food culture primarily based on Shanghai and Zhejiang. In 2005, Harvest Day established a "central kitchen," which not only standardized dish flavors but also innovated many products recognized by the market, winning multiple gold medals in domestic and international cooking competitions. In the same year, the enterprise also established a "customer service center." Through improving customer management systems and brand marketing strategies, the popularity and reputation of the "Harvest Day" brand have significantly increased. Compared to this, Harvest Day places more emphasis on the people-oriented management philosophy, advocates "customer standards," reforms work processes, and conducts team performance assessments, laying a solid foundation for the enterprise to grow stronger and bigger. In 2010, Harvest Day Group successfully became one of the first batch of Shanghai catering service suppliers. We operate restaurants under two different brands, "Harvest Day" and "Yun," providing food for visitors from around the world, and have been well received by Chinese and foreign tourists and exhibitors. Now, Harvest Day Group is fully launching its chain casual restaurant brand "Dian Qin," striving to allow consumers to enjoy fresh, healthy, and delicious meals more quickly and conveniently, becoming a restaurant close to the people, and gradually expanding outward to form a nationwide chain operation network. Under favorable national policies such as "vigorously developing the tertiary industry" and "service economy," Harvest Day Group deeply feels the opportunities and responsibilities, and will firmly strengthen its belief and work solidly. At the same time, the enterprise does not forget to give back to society. Over the years, it has actively participated in various public welfare activities, established the "Harvest Day Youth Motivation and Study Aid Fund," and will continue to devote itself to the glorious cause, progressing together with society. Honors received: In 2005, Harvest Day was awarded the honorary title of "National Green Catering Enterprise"; in 2006, "China's Top Ten Restaurants"; in 2007, "Shanghai Catering Industry Brand Enterprise" and "Chinese Catering Famous Restaurant"; in 2008, "China Commercial Service Star" and "China Commercial Model Enterprise"; in 2009, "Shanghai Famous Brand"; in 2010, "Catering Industry Model Enterprise Award"; in 2011, "International Famous Catering Restaurant," "International Food Quality Gold Award," "Top Ten Wedding Reception Units," and "Meritorious Enterprise in 30 Years of Reform and Opening Up"; in 2012, "Shanghai Famous Trademark," "Shanghai Civilized Unit," and "Popular Food King-level Catering." In 2013, it was awarded the honorary titles of "Top 100 Private Enterprises in Shanghai Market Competitiveness," "Innovation Gold Award for Competitiveness of Shanghai Private Enterprises," and "Quality Gold Award for Competitiveness of Shanghai Private Enterprises."