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Company Overview

Development Stage

About the Company

Lumi entered the Chinese market in 2007, committing to oral nutritional beauty products. Drawing from nature's nutritional treasure trove worldwide and insisting on imports, it provides Chinese women with comprehensive beauty and skincare solutions from the inside out, promoting health and beauty through high-quality products and services. Lumi is not only available on online platforms such as JD.com, Tmall, NetEase Kaola, Vipshop, and Little Red Book, but also has a presence in over 290 cities and more than 15,000 retail stores across China, including Watsons, Mannings, FamilyMart, 7-Eleven, RT-Mart, Yani Beauty, department stores, and more. After more than a decade of development and accumulation in the Chinese market, Lumi has gained widespread acclaim among Chinese women and has received numerous awards as the most consumer-preferred brand in the industry both online and offline.

Corporate Culture
Vision: To become the leading domestic brand for natural nutritional beauty products.
Mission: To help Chinese women live healthier, more beautiful, and more vibrant lives.

Corporate Honors
2011: Awarded the "China Food Health Seven-Star Award".
2012: Won Watsons' "Most Popular Collagen Drink Award", Cosmopolitan magazine's "Most Popular Collagen Award", and Health Women magazine's "True Beauty Award".
2013: Won Mannings' Annual "Best Collagen Award" and the "Leading Brand" honor at the 18th Beauty Expo.
2015: Collaborated with director Hu Ge to produce the "Zombie Woman" video series, advocating women's physical and mental wellness, which attracted widespread attention.
2016: Sole title sponsor of the "Pudong International Women's Half Marathon" and "Lumi Kaleidoscope International Carnival".
2018: Won Mannings' "Popular Women's Nutritional Beauty Brand" and Watsons' "Health & Beauty Awards Popular Collagen Product", and the "China Good Brand" award at the 28th China Cosmetics Beauty Expo.

Company Benefits
1. 5A grade office building with complete facilities, floor-to-ceiling windows, and a wide view.
2. High commission for business roles, performance bonuses for administrative roles.
3. Full social insurance and housing fund contributions.
4. Various paid leaves: annual leave, paid sick leave, marriage leave, maternity leave, etc.
5. A reasonable and comprehensive performance system to support employees' self-development and improvement.
6. Training, including but not limited to onboarding, on-the-job, professional skills, management, and quality training.
7. Regular team-building activities to help employees integrate better.
8. Occasional refreshments such as tea and health porridge.
9. Monthly product experience with employee internal pricing for full product line purchases.
10. Assistance in career planning and guidance based on employees' self-development needs, offering internal horizontal and vertical development paths.

Lumi Official Website: *
Lumi Taobao Mall: *
Shanghai Headquarters: Room 31F02-04, International Plaza Office Building, Hesheng Hui, No. 2218 Huangxing Road, Yangpu District, Shanghai

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Lumi Financing History (2 rounds)

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B轮
Capital Market Favor
Latest Financing Round
  • Date: ?
  • Amount: 数千万美元
  • Investor: DCM中国,集富亚洲JAF...

Lumi honors, qualifications & industry associations

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Lumi Related Industry Tags

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Business Registration

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Operating Status: 开业
Registered Capital: 13,534.1827万(元)
Legal Representative: 宋哲钰
Date Established:
Credit Code: 91310115593122547D
Registered Address: 浙江省台州市椒江区前所街道椒北大街10号(自主申报)

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