Responsibilities
1. Market Intelligence & Strategic Insight
• Conduct in-depth research on intelligent cockpit industry trends, including
multi-display interaction, domain controller architecture evolution, cockpitdriving fusion, AI agent-driven interaction paradigms, the evolving role of
edge-side AI inference in vehicle cockpit systems. Translate these trends
actionable product strategy.
• Monitthe adoption of mainstream AI large models in cockpit scenarios —
including Qwen, Spark, other multimodal models — assess their
implications fSoC architecture, NPU requirements, memory bandwidth
2. SOC Product Definition & Roadmap Ownership
• Define own the product roadmap fintelligent cockpit SoC product lines,
from market requirements document (MRD) through product requirements
document (PRD) to tape-out mass production.
• Drive chip specification definition by translating customer requirements
market demands architecture-level features, including CPU/GPU/NPU
compute targets, memory bandwidth, multimedia codec capabilities, display
camera interfaces, functional safety requirements.
• Conduct quantitative market sizing, customer demanalysis,
competitive teardown analysis to produce product requirement documents
(PRDs) business cases that align technical capabilities with commercial
opportunities.
• Manage the full product lifecycle: design-in, tape-out, validation, mass
production ramp-up, end-of-life planning.
3. Go-to-Market & Commercial Strategy
• Develop execute effective Go-to-Market strategies fnew SoC product
launches, covering target customer segmentation, pricing strategy, channel
strategy, launch timing.
• Produce core sales enablement assets: promotion slidrs, product briefs,
competitive fighting guide, demo narratives that articulate differentiated
value.
• Collaborate with sales leadership to define account penetration strategies f
key domestic international OEMs Tier 1 customers. Drive design-win
execution by coordinating cross-functional resources across sales, FAE,
marketing to achieve product design-win targets revenue milestones.
• Represent SemiDrive at industry conferences, OEM technology days,
ecosystem partner events.
4. Customer Engagement & Field Collaboration
• Partner with front-line sales FAE teams to conduct joint customer visits,
technical workshops, design-win pursuit activities across OEMs Tier
1s.
• Capture real-world customer pain points—latency, thermal constraints,
software stack compatibility, functional safety certification—feed them
back product definition roadmap prioritization.
• Support key account pursuit activities strategy fcockpit SoC design-ins,
ensuring alignment between product capability OEM platform roadmaps.
• Establish maintain relationships with OEM platform architects, Tier 1
product managers, ecosystem software partners to stay ahead of
evolving requirements.
5. Competitive Strategy & Analysis
• Build maintain a comprehensive competitive analysis framework covering
performance benchmarks, feature parity, pricing positioning, ecosystem
maturity against key competitors.
• Develop continuously refine competitive positioning strategies, including
technical differentiation narratives, cost-performance arguments,
migration path stories fOEMs currently using competitplatforms.
• Anticipate competitive moves by monitoring patent filings, product
announcements, partner ecosystem developments, industry hiring
patterns.
Qualifications
Education & Background
• Bachelors degree above from a top-tier university in Electrical
Engineering, Microelectronics, Computer Science, a related STEM field.
Masters PhD degree strongly preferred.
• Candidates with research engineering backgrounds in SoC architecture,
embedded systems, automotive electronics are highly desirable.
Experience
• Minimum 5 years in the automotive, semiconductor, robotics industry, with
direct experience in SoC product management, product marketing,
technical strategy roles.
• Hands-on technical experience in R&D, chip design, embedded system
development, demonstrating the ability to engage credibly with engineering
teams customer technical decision-makers.
• Proven track record of defining, launching, scaling complex
semiconductproducts — ideally automotive-grade SoC MCU products —
from concept to design-win to mass production.
• Strong business sensitivity: the ability to assess market opportunities
quantitatively, build defensible business cases, prioritize product
investments based on ROI strategic alignment.
Preferred Additional Qualifications
• Experience with AI model deployment on edge devices automotive NPU
optimization.
• Existing relationships within Chinese OEM cockpit platform teams global
Tier 1 cockpit productganizations.
• Familiarity with automotive software ecosystems: Android Automotive OS,
QNX, hypervisor-based multi-OS architectures, AUTOSAR adaptive
platform.
• Experience working in a fast-growing, high-ambiguity environment where
product definitions may require iterative validation with customers rather than
being fully specified upfront.
• Priexperience contributing to global market expansion — particularly
European Japanese automotive markets — through product localization,
compliance adaptation, partner enablement.
• Exceptional presentation public speaking skills: comfortable presenting to
OEM executives, technical architects, industry audiences; capable of
tailoring messaging ftechnical, commercial, executive audiences.
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