集团岗位：Member Experience Design Assistant Manager
Base in Guangzhou need 4 days to HK
Is this your next challenge in member experience design?
The challenge is to:
• Conduct yuu Member research: Gather actionable insights through member research to understmember needs, pain points, behaviors, which inform design decisions, both in Hong Kong Greater Bay Area.
• a single view of member voice: Consolidate various sources of member feedback data, including but not limited to qualitative research, qualitative research, internal data insight analysis, social listening analysis, customer experience measurements, customer service complaint/ queries, etc. to truly represent yuu members’ voice with evidence.
• Develop program experience design strategies: comprehensive design strategies considering member’s end-to-end lifecycle, starting from enrolment, earning through different means with different partners, redeeming in yuu app, points expiry to ensure the experience designed is addressing specific business goals with clear intention to drive brmember engagement.
• Facilitate ideation alignment sessions: Lead support brainstorming ideation sessions to generate innovative solutions to revitalise the program, collaborating with cross-functional teams within yuu outside of yuu within DFI Group.
• Prototype Test new concepts: prototypes to test new concepts, gather feedback, iterate on designs fcontinuous improvement ensuring that solutions are effective member centred.
• Collaborate with Stakeholders: Work closely with yuu Commercial, Product, Insight, Operation teams, other DFI stakeholders to ensure alignment effective communication throughout the design process.
• Measure Success: Track analyze key metrics to assess the impact of new initiatives on business member outcomes, making data-driven decisions.
• Promote Design Thinking: Champion design thinking methodologies across teams to foster a culture of innovation human-centered design.
Do you have experience in member experience design?
• A Bachelor’s Master’s degree in Design, Business/ Innovation Strategy, Industrial / Product / Interactive Design, a related field.
• 5+ years of working experience as a Design Strategist in a similar role, with a strong understanding of design thinking principles strategic problem-solving. Priexperience in retail, loyalty program and/ GBA market is a plus.
• Technical Proficiency: Proficient in design software tools, such as Adobe Creative Suite, experience conducting qualitative quantitative research. Experience in using design research GenAI tools e.g. Copilot, Deepseek, Perplexity, Midjourney, Nano banana, Perplexity is a must.
• Communication Skills: Excellent communication presentation skills, with the ability to articulate design concepts strategies effectively.
• Team Collaboration: Ability to work collaboratively with multidisciplinary teams, facilitating cooperation alignment towards common goals.
• Excellent English, Cantonese Mandarinal written communication skills
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