[Summary] A newly established modern spinning enterprise
Keer Group, founded in 1995, has gone through 26 years so far and is a diversified comprehensive enterprise group with textile as its leading industry, investment and trade as auxiliary, and real estate as its pillar. The group is located in Xintang Subdistrict, Xiaoshan District, Hangzhou, with thousands of employees. In 2022, Keer Group was rated as a "Tax Contribution Enterprise" and an "Output Value and Revenue Contribution Enterprise".
For many years, the group has taken textile manufacturing as its foundation and "reputation first" and "quality excellence" as its business objectives, making the "Keer" brand a leader in the highly competitive textile industry. At present, the group's domestic textile industrial base covers an area of more than 300 mu. To accelerate transformation and upgrading, the group implemented the "going global" development strategy and purchased more than 1,000 mu of land in South Carolina in the southeastern United States to establish Keer USA, making Keer Group the first Chinese enterprise to set up a textile factory in the United States and successfully realizing the transfer and upgrading of its industry.
Keer USA was established in February 2013 and is located in South Carolina in the southeastern United States. Keer USA has completed a total investment of 218 million US dollars, owns 165 acres of land, and has created more than 500 jobs. After years of effort, Keer USA has gradually expanded into the international market. The quality of yarn produced by Keer is highly praised in the Americas market and is mainly sold to South Carolina, North Carolina, California and other places in the United States, as well as Colombia, Peru, Ecuador, Panama and other countries in South America. With continuous understanding of the local market and the advancement of trade, as well as the rising visibility of Keer USA, and by leveraging resources in both China and the United States, the strategic goal of "Chinese yarn, American-made, global sales" has finally been achieved.
"Those who build well go far." In addition to being a pillar in the textile industries of China and the United States, the group has taken a high starting point and high standards as its orientation in the real estate sector and has successively developed projects such as "Century Bund" and "Nancheng Jingyuan". Among them, the Keer Boya Times Center, delivered in May 2023, is located in the core of Qianjiang Century City, with a total construction area of about 120,000 square meters, adjacent to SKP, and leading the era with its posture. The "Time City" project takes the development of the South Railway Station New Town as an opportunity, plans a composite business format with a city-level volume of about 800,000 square meters according to its industrial function distribution and in combination with the industrial advantages of the South Station hub business district. In the future, Keer Real Estate will provide customers with more products and quality services that exceed expectations.
With the delivery of Keer Real Estate, Keer Property is also gradually developing. The company features "premium property services" and adopts the "five-star quality" service standard to create a service model and system with Keer Property characteristics, striving for the harmonious development of people and the environment, and enterprises and society, and attracting more customers to experience the beauty of Keer Property services. At present, the properties of projects such as "Century Bund", "Time City" and "Keer Boya Center" are all independently managed and operated by Keer Property, and Keer Property will continue to develop and grow in the future.
In the future, Keer Group will continue to take textiles as its leading industry, sustainably develop Keer Real Estate, and at the same time promote the simultaneous improvement of Keer Property.
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