Job Responsibilities
1. Strategic Planning & Vision Setting:
61 Define a clear, phased (short-term 1 year, mid-term 1-3 years) vision roadmap fMarketing capability development, aligned with company Marketing strategy.
61 Continuously analyze market trends, technological shifts, competitive landscape, business needs to identify prioritize current future ("next-gen") core Marketing capabilities essential ftheganization
61 Partner closely with Human Resources (HR) to integrate capability development needs the overall Marketing talent strategy (recruitment, development, retention, succession planning), ensuring talent capabilities align withganizational requirements.
2. Capability Diagnosis & Needs Assessment:
61 Establish utilize a scientific diagnostic framework to regularly evaluate the current state of Marketing capabilities across theganization key functions/levels, identifying gaps against target capabilities.
61 Gain deep insights specific capability uplift needs from internal MKT teams; consolidate analyses prioritize based on business impact.
3. Program Design & Resource Development:
61 Design, develop, source comprehensive, blended (online/offline, theoretical/practical) capability development programs (training, workshops, mentoring, rotations, etc) based on diagnostic findings prioritized needs.
61 Lead coordinate the development of high-quality, accessible learning content, training materials, toolkits, case studies, knowledge repositories, etc., ensuring alignment with adult learning principles business contexts.
61 Champion the establishment optimization of Marketing knowledge management systems platforms to facilitate knowledge capture, sharing, reuse, innovation.
4. Program Implementation & Change Management:
61 Develop coordinate global/regional capability development calendars to ensure efficient resource allocation avoid conflicts. Provide guidance support to local teams feffective capability building execution.
61 Lead collaborate cross-functionally to ensure the effective execution implementation of capability development plans, monitoring progress quality.
5. Evaluation & Continuous Improvement:
61 Design implement evaluation frameworks define Key Performance Indicators (KPIs) to measure the effectiveness of capability development initiatives.
61 Drive continuous improvement through data analysis feedback, assessing the effectiveness Return on Investment (ROI) of programs, iteratively optimizing solutions, resources, methodologies.
6. Budget Planning & Resource Management:
61 Collaborate closely with Marketing Leadership Team (MLT), Finance, HR to analyze needs, develop a well-justified annual budget plan fcapability development, clearly articulating business value expected ROI.
61 Manage the capability development budget to ensure resources are efficiently allocated to the highest-impact projects areas.
61 Monitbudget utilization track the actual return on capability investments
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Key Capabilities Required fthe Role
1. Strategic Thinking & Business Acumen:
61 Ability to link capability development directly to overarching business marketing strategies.
61 Proven ability to define a compelling vision, roadmap, prioritize initiatives based on strategic impact.
2. Capability & Learning Expertise:
61 Deep knowledge of learning principles, instructional design, capability development methodologies.
61 Experience in conducting robust capability gap analyses needs assessments.
61 Proficiency in designing, developing, implementing diverse learning solutions (formal, informal, on-the-job).
3. Data-Driven Analysis & Measurement:
61 Strong analytical skills to interpret data from assessments, performance metrics, business outcomes.
61 Ability to design implement effective evaluation frameworks (e.g., ROI calculation).
61 Comfortable using data to diagnose issues, measure success, drive continuous improvement.
4. Collaboration & Influencing:
61 Good influencing stakeholder management abilities, capable of building consensus securing buy-in at all levels (Internal MKT teams, HR, Finance, etc)
61 Excellent communication presentation skills (written verbal).
5. Cross-Cultural Understanding:
61 Good cross -cultural understanding ability to assess what kind of customization is required based on critical cultural differences
Professional Background:
61 5+ experience in Marketing, Learning & Development (L&D), Talent Development,ganizational Development (OD), a related field, ideally within a marketing context.
61 Fluency in English (both written spoken)
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