BADINA

Company Profile: Zhejiang Keying Industrial Co., Ltd. was founded in 1998. After nearly two decades of development and transformation, it has gradually become one of the leading enterprises in China's light luxury women's wear industry. The company is an international fashion group integrating design and R&D, merchandise operations, marketing planning, large-scale production, and information logistics. Relying on the international management philosophy of its Italian headquarters, a distinctive corporate image, artistic and fashionable design and R&D strength, exquisite and precise craftsmanship standards, and flexible and efficient terminal operation mechanisms, it stands out among its peers! With nearly 1,000 retail stores in operation, the company owns production and R&D bases of 3,000 mu in Hangzhou and Hubei, which can accommodate 10,000 people for simultaneous processing and production. The operating company adheres to the business philosophy of "altruism, co-creation, co-responsibility, and sharing, winning the respect of others" and advocates the core values of "responsibility, passion, and honor"! It has become a benchmark for China's fashion industry. The company operates two women's wear brands: BADINA & COLOVE. 1. BADINA: BADINA focuses on noble and elegant design, exquisite handcraftsmanship, and draws inspiration from international fashion trends, creating a dazzling star-like charm and an elegant and captivating aura. Its excellent quality adorns every fashion-conscious woman. 2. COLOVE: COLOVE conveys the spirit of "independence, self-pleasure, and sharing," exploring the passionate collision of artistic sentiment, pioneering creativity, and practical ready-to-wear, presenting a self-assured, straightforward, neat, and refined spiritual aura with a modern style of personality. Headquarters address: Building 8, Yishang Center, Nanyuan Street, Linping District, Hangzhou.