TSL

TSL Jewellery (International) Company Limited ("TSL | 谢瑞麟" or the "Group"; Stock Code: 417) is one of the largest jewellers in Asia*. The Group is principally engaged in jewelry design, manufacturing, trading, retail and wholesale. TSL | 谢瑞麟 was founded by Mr. Tse Sui Luen, a legendary figure in the Hong Kong jewelry industry, in the 1960s, and Tse Sui Luen Jewellery Co., Ltd. was established in 1971. The Group was listed on The Stock Exchange of Hong Kong in 1987, with its headquarters in Hong Kong, and operates over 400 jewelry stores in other major Asian cities, including but not limited to Beijing, Shanghai, Chengdu, Guangzhou, Shenzhen, Macau and Kuala Lumpur. With the core positioning of "Trendsetting Craftsmanship", TSL | 谢瑞麟 understands that superior craftsmanship and exquisite details are hallmarks of high-quality products, and is committed to delivering timelessly fashionable jewelry through innovative product design. TSL | 谢瑞麟 pursues excellence in craftsmanship. After three years of numerous cutting tests, it successfully developed the world's only diamond with 100 unique facets, presenting a "9 hearts 1 flower" beautiful diamond pattern -- Estrella. In addition, in 2009, the Group created the Snoopy "The Ever-Shining Star", set with over 10,000 diamonds and gemstones totaling 207 carats, which was honored in the Guinness World Records as the "Most Expensive Snoopy Collectible". Over the years, TSL | 谢瑞麟 has won more than 60 jewelry design awards, including the "2002 Golden Classic Design Award" in Vicenza, Italy, known as the "Oscar of the international gold jewelry industry", and multiple awards in the Hong Kong Jewelry Design Competition organized by the Hong Kong Trade Development Council. The Group has repeatedly collaborated with international designers to launch co-branded products. In 2012, it collaborated with world-renowned fashion designer VIVIENNE TAM, perfectly integrating the same design concepts into fashion and jewelry, and in September of the same year, the Vivienne Tam for TSL Fine Jewellery Collection was grandly launched at New York Fashion Week, interpreting jewelry trends on the international fashion stage. TSL | 谢瑞麟 has always pursued excellence in customer service, with all employees serving customers wholeheartedly with high-quality service attitudes. The Group's profound service culture has been widely recognized by the market, having won nearly 50 service-related awards since 2000. As an expert in bridal jewelry, TSL | 谢瑞麟 not only offers exquisite bridal jewelry collections but also trains over 40 professionally certified "Bridal Ambassadors" stationed in each store, providing soon-to-be-weds with comprehensive wedding information from proposal to wedding preparation, and in some stores including flagship stores, has set up "Bridal Experience Beautique", transforming them into "bridal concept jewelry stores". TSL | 谢瑞麟 is also committed to corporate social responsibility. Beyond organizing the "Sand into Gold" charity fundraising event to support the water and sanitation work of the Hong Kong Committee for UNICEF and its fund in poor rural areas of China, it has also established the TSL | 谢瑞麟 Foundation. Since 2013, the Foundation has aimed to preserve traditional jewelry craftsmanship, promote the creative industry, and safeguard cultural heritage. The Foundation's first project was to cooperate with the School of Modern Languages and Cultures at the University of Hong Kong to offer a Creative Management course. The course uses TSL | 谢瑞麟 as a major research case, aiming to cultivate elites for the high-consumption goods industry and encourage students to apply innovative spirit in the business world.