Brilliance Auto

Brilliance Auto Group Holdings Co., Ltd., abbreviated as 'Brilliance Auto Group', is headquartered in Shenyang, Liaoning Province, a key national equipment manufacturing base known as the 'Republic's Equipment Department'. Brilliance Auto Group is a wholly state-owned company established in 2002 under the decision of the central government and approved by the Liaoning Provincial Government. The founding of Brilliance Auto opened a new chapter in the history of China's independent automotive brands. Since the new century, following the rapid development of China's reform and opening-up, Brilliance Auto has become one of the representative enterprises of Chinese automobiles.
Currently, Brilliance Auto Group has three listed companies and over 100 wholly-owned, holding, and participating companies. The three listed companies are Brilliance China Automotive Holdings Limited, Shanghai Shenhua Holdings Co., Ltd., and Jinbei Automotive Co., Ltd. In terms of business layout, the group focuses on the R&D, design, manufacturing, sales of complete vehicles, engines, and core components, as well as automotive aftermarket services, and is involved in new energy and other industries. As of 2010, as a main force of China's national independent industrial brands, the group owned three major vehicle brands, five complete vehicle manufacturing enterprises, four engine production lines, and numerous supporting parts production lines. It has established two national-level enterprise technology centers, national accredited laboratories, and a post-doctoral research workstation, possessing rare capabilities in vehicle styling design, design, prototype manufacturing, complete vehicle matching development, and design and development of core automotive components such as engines.

After years of development and exploration, Brilliance Auto has innovatively summarized the 'Brilliance Development Model' centered on 'brand innovation, R&D innovation, and capital innovation'. Adhering to the corporate philosophy of 'Quality first, then dare to lead', and shouldering the mission of 'Innovate for development, build national premium cars', it has gradually embarked on a modern enterprise path suitable for leapfrog development of independent brands. It has initially established major production and development bases in Northeast, Southwest, and East China, positioned in China and integrated with the world, forming an all-round, open development pattern. High-start-point independent innovation has created the two sub-brands 'Zhonghua' and 'Jinbei', as well as the 'BMW' joint venture brand, all of which have been recognized as China's 'Well-known Trademarks', and products cover the full range of passenger and commercial vehicles.

In recent years, Brilliance Auto has made significant progress. During the 'Eleventh Five-Year Plan' period, Brilliance Auto achieved sales of 1.65 million vehicles, revenue of 233.32 billion yuan, and total taxes of 26.88 billion yuan, which were 160%, 216%, and 280% of the total in the previous 21 years before the plan, respectively. In 2011, Brilliance Auto Group ranked 117th among China's Top 500 Enterprises and 12th among China's Top 500 Machinery Enterprises, truly becoming an industry leader.