Beijing Fanya Junyue Investment Consultant Co., Ltd.

Beijing Fanya Investment Consultant Co., Ltd. (GHIC) was founded in 1996 — it is the pioneer enterprise and flagship brand in the field of membership marketing planning and promotion for high-star hotels in China. Since its establishment, the company has long maintained a leading position in the industry's over 20 years of development, relying on rich localized experience, deep industry accumulation, customer resource advantages, and an continuously innovative team. The company is committed to providing China's star-rated hotels with *optimal membership marketing and promotion solutions, professional operations teams, and comprehensive after-sales and value-added services. Through continuous effort and growth, we have won customers' trust and the industry's respect with high-standard services, and have promoted the overall development of the market and industry. Our vision — to build Fanya Junyue into the *most reputable service brand in the field of membership marketing planning and promotion for star-rated hotels within five years. Our mission — to be committed to providing China's star-rated hotels with *optimal membership marketing and promotion solutions, professional operations teams, and comprehensive after-sales and value-added services. Our core values — customer first, people-oriented, pursuit of excellence, courage to innovate, integrity and dedication, gratitude and giving back. In the 21 years since its establishment, the company has successfully and continuously provided loyalty customer program promotion for international and domestic high-end star-rated hotel brands such as The Westin, InterContinental, Le Meridien, Sheraton, Crowne Plaza, Kempinski, Wyndham, Howard Johnson, Days Inn, Wanda Reign, Wanda Vista, Wanda Realm, Wanda Jin, Marco Polo, etc., earning customers' praise and trust in the industry. In recent years, the company has further entered the partner list of Wanda Hotels & Resorts, known in the industry as having the "strictest qualification review of partners," becoming its partner in worldwide expansion. In 1993, the hotel membership marketing program entered China — the Beijing Hilton Hotel Club began operations, marking the formal entry of the hotel membership marketing industry into the Chinese market. In 1996, Beijing Fanya Junyue Hotel Management Co., Ltd. was established, and in the same year successfully operated the Beijing Continental Grand Hotel VIP Club, marking the establishment of a domestic-funded hotel membership marketing enterprise in mainland China. In 2003, it was renamed Beijing Fanya Junyue Investment Consultant Co., Ltd. Through 20 years of ups and downs, we have witnessed the rise and fall of this industry. As an enterprise in the field of hotel marketing planning and consulting, Fanya Junyue introduced internationally advanced hotel market promotion and membership product application marketing service systems into the domestic market, developing and implementing highly practical marketing service systems for five-star hotels, and establishing local customer development institutions and service operation institutions. In cooperation and competition with many similar domestic enterprises, Fanya Junyue relies on rich localized experience, deep industry accumulation, and customer resource advantages to continuously innovate and has developed a unique operating model and management culture. Compared with peers, Fanya Junyue is renowned in the industry for its team culture full of humanistic care and humanized management. "Believe in and respect employees, treat every employee with an equal and tolerant attitude, and leverage each employee's talents and potential" — this core value runs through Fanya Junyue's management system. Fanya Junyue is currently the designated membership marketing project service provider for Wanda Hotels Group, providing membership marketing management services for ultra-luxury hotels such as Wanda Realm, Wanda Vista, and Wanda Reign in more than 20 large and medium-sized cities across the country, while also serving many world-renowned hotel brands such as InterContinental, Starwood, Howard Johnson, Days Inn, and Wyndham, striving to become the leader of the domestic industry.