[Summary] A chain enterprise with an entirely new mechanism
Hangzhou Kailan Brand Management Co., Ltd., founded in 1998, is among the first chain enterprises in the Yangtze River Delta to enter the accessories industry. Kailan adheres to a brand management model of directly operated terminal stores, with centralized product procurement and unified logistics distribution, and owns four major brands: Lenle, LANO, The Green Party (TGP), and Molly Wood.
It has now established nine branch companies and two offices in Shanghai and Guangzhou, with more than 10,000 employees, a logistics distribution base of nearly 50,000 square meters in Yiwu, and more than 2,000 stores in supermarkets, pedestrian streets, and shopping malls across over 100 cities.
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