跨境电商项目经理岗位职责

【岗位职责】
1、负责全面跟进项目上市进度，协调跨部门沟通，与外部品牌方以及内部各职能部门保持紧密对接。确保销售物料、产品样机的顺利制作与产出，以及广告投放的进度和效果，确保项目顺利上市；
2、以销售思维为导向，全面管理项目生命周期，为市场部、广告部和品牌方提供专业建议，及时识别并应对定制项目的关键风险点；
3、提供电商渠道销售运营支持，包括但不限于卖点提炼、社群运营、投放策略等方面，助力项目实现优秀销售业绩；
4、深入进行用户、市场和行业研究分析，紧跟竞品动态，洞察用户需求，关注行业技术和渠道发展趋势，为项目制定有针对性的策略；
5、项目期间根据不同项目进度和品牌方需求，制定不同的KOL和PR等海外社媒策略并跟进内外部落地，以及跟进内容产出后的效果达成；
6、在多个电商平台开展运营推广工作，包括海外众筹、亚马逊、独立站等平台。负责数据分析、销售策略制定和执行、订单处理等，以提升项目在各平台的销售业绩。

【任职要求】
1、本科及以上学历，有留学经验优先，英语六级及以上优先；
2、1年及以上电商行业相关工作经验，市场营销、国际贸易、数据分析、电子商务等专业优先；
3、具有一定的excel能力，业务相关公司有专人培训带教；
4、逻辑能力强，做事有条理和细心，规划能力强，沟通能力强；
5、工作态度认真负责，抗压能力强，有良好的沟通能力。

【公司福利待遇】
1、公司氛围：90后年轻化工作团队，办公环境舒适，工作氛围轻松有活力
2、基础福利：入职购买五险一金，全员缴纳一档社保，每年组织年度体检
3、生活保障：公司配备冰箱和微波炉
4、管理风格：人性化扁平架构，开放敏捷成长通道，管理层亲和nice
5、发展通道：清晰的晋升发展通道，每年都有晋升机会，管理职位空缺优先内部提拔
6、带薪休假：享受国家法定节假日、年假、婚假、产假、陪产假等
7、培训管理：一对一mentor带导，定期提供专业技能培训，加速职业成长

核心需求
全面负责中宏生物跨境电商业务从0到1的战略规划、体系搭建与落地运营，通过整合跨境供应链、平台建设、合规通关及数字化营销能力，推动进口保健品业务成为公司第二增长曲线，实现可持续的业务增量。

岗位职责
1、1. 跨境电商体系0-1搭建
- 主导设计跨境电商业务架构（保税仓/直邮模式选择、跨境支付结算、清关物流方案、售后服务体系）。
- 搭建跨境供应链体系，包括海外品牌合作谈判、选品策略制定、进口备案（保健食品注册/备案）、保税仓合作及仓储物流管理。
- 建立符合《跨境电子商务零售进口商品清单》的合规流程，确保商品准入、标签、检验检疫符合监管要求。

2. 平台建设与运营落地
- 主导跨境电商平台（自有站+第三方平台如天猫国际、京东国际、抖音跨境等）的规划、开发及上线。
- 设计用户旅程与跨境购物体验，解决支付便利性、清关效率、税费透明等核心痛点。
- 建立数据监控体系（GMV、转化率、复购率、客单价），驱动业务持续优化。

3. 跨境合规与风险管理
- 确保业务符合海关总署、药监局、市场监管总局对跨境保健品的监管要求（如《电子商务法》《跨境零售进口新政》）。
- 管理跨境商品备案、中文电子标签、年度交易限额等合规事项，规避政策风险。

4. 跨部门协同与资源整合
- 联动供应链、法务、财务、IT团队，打通跨境业务全链路（采购→物流→清关→销售→售后）。
- 协调跨境服务商（支付机构、清关代理、保税仓运营商）资源，优化成本与效率。

5. 团队搭建与能力建设
- 组建跨境电商专项团队（运营、采购、合规、技术），建立人才梯队与绩效考核机制。


任职资格
1. 硬性条件
- 5年以上跨境电商项目经验，独立主导过0-1跨境业务搭建（保健品/食品/美妆品类优先）。
- 精通跨境进口模式（1210/9610）、保税仓运营、跨境支付及进口税收政策。
- 熟悉保健品跨境准入规则（《保健食品注册与备案管理办法》）、中文标签及广告合规要求。

2. 关键能力
- 体系化搭建能力：能将分散模块（供应链、平台、合规）整合为可落地的业务闭环。
- 政策敏感度：及时解读跨境新政（如正面清单调整、限额变更），快速调整业务策略。
- 资源整合力：具备跨境服务商（支付、物流、仓储）谈判与管理经验。

3. 加分项
- 有成功孵化年GMV超5000万跨境项目的经验；
- 熟悉保健品行业特性（用户信任构建、功效宣称合规、复购驱动模式）。

4.必要条件：前期base在北京，后期转到上海or杭州。

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### 为什么加入中宏生物？
- 战略优先级：跨境电商是公司开辟第二曲线的核心战略，获得高层全力支持。
- 行业红利：依托中国保健品跨境消费升级趋势（年均增速>20%），抢占增量市场。
- 资源基础：背靠中宏生物国内渠道及品牌资产，快速实现跨境业务冷启动。

Program Management
We exist to wow our customers. We know we’re doing the right thing when we hear our customers say, “How did we ever live without Coupang?” Born out of an obsession to make shopping, eating, living easier than ever, we’re collectively disrupting the multi-billion-dollar e-commerce industry from the ground up. We are one of the fastest-growing e-commerce companies that established an unparalleled reputation fbeing a dominant reliable force in South Korean commerce.
We are proud to have the best of both worlds — a startup culture with the resources of a large global public company. This fuels us to continue our growth launch new services at the speed we have been at since our inception. We are all entrepreneurs surrounded by opportunities to drive new initiatives innovations. At our core, we are bold ambitious people that like to get our hands dirty make a hands-on impact. At Coupang, you will see yourself, your colleagues, your team, the company grow every day.
Our mission to build the future of commerce is real. We push the boundaries of what’s possible to solve problems break traditional tradeoffs. Join Coupang now to an epic experience in this always-on, high-tech, hyper-connected world.

Team Description：
 Problem Statement: Customers want to shop fproducts from around the world from their mobile phone PC.
 Goal: Provide Coupang customer with access to wide international selection that is competitively priced with fast consistent delivery
 Mission: Focused on a) prioritizing set of global sellers to close gaps with key competitors (Naver, Gmarket, Aliexpress, Amazon, Wish, eBay, Shopee etc.). b) expanding to introduce new sellers to Korea.

What are the 4 things you need this person to do?
 Negotiation collection feedback on current seller related systems. Push forward the improvement implementation between product managers engineers.
 Initiate new programs fCN Rocket Growth related issues to increase work efficiency drive performance.
 Define provide seller requirements insights to CN/KR teams to influence product policy decisions improve seller experience business results.

Core responsibilities fthis role include:
 Define business requirements fnew processes/programs across CN/KR Global Selling taking part in their implementation.
 Work with global program/product owners local business heads to build/execute/enhance process to increase work efficiency drive performance.
 Work closely with both sales/business technical/product management leaders to scope execute a strategic business development plan aligned with our long-term objectives, ensure we are prioritizing the right initiatives.
 Drive China related initiatives to support the new product/solution launches, including in-depth business analysis/tests/solutions.
 Collect analyze quantitative data from various data sources support the new initiatives execution.
 Serve as the main contact point fdesignated projects, work cross-functionally with internal stakeholders to coordinate our overall deliverable plans.

BASIC QUALIFICATIONS
 Bachelor’s degree in Business Administration, Marketing,
 Finance, related field.
 8+ years of professional experience in operation, program management, business analysis, finance.
 Excellent communication (verbal written) in both English Korean.
 Ability to work cross multiple functions strong partnerships with all stakeholders.
 Strong analytical skills, demonstrates ability to interpret data make business recommendations.
 High capability inganizational coordination.
 Excellent Microsoft Office skills, including a strong working knowledge of Excel.

PREFERRED QUALIFICATIONS
 MBA preferred.
 Experience in E-Commerce;
 Experience in strategy planning
 Basic SQL knowledge;

Recruitment Process Others



Recruitment Process

Application Review - Phone Interview - Onsite (Virtual Onsite) Interview – Offer

The exact nature of the recruitment process may vary according to the specific job may be changed due to scheduling other circumstances.

Interview schedules the results will be informed to the applicant via the e-mail address submitted at the application stage.



Details to Consider

This job posting may be closed prito the stated end date fapplication if all openings are filled.

Coupang has the right to rescind an offer of employment if a candidate is found to have submitted false information as part of the application process.

Those eligible femployment protection (recipients of veteran’s benefits, the disabled, etc.) may receive preferential treatment femployment in accordance with applicable laws.



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[Applied in Coupang.Jobs] Equal Opportunities fAll (Drafter: Default setting from Coupang.jobs - no need to add)

Coupang is an equal opportunity employer. Our unprecedented success could not be possible without the valuable inputs of our globally diverse team.