媒体关系经理岗位职责

This position will assist the Head of Corporate Branding & Communications in overseeing all branding, internal external communications execution touchpoints supporting the headquarters all schools to achieve theganisations overall communications goals in delivering clarity, quality, consistency measurable results.
He/she will creatively plan deliver content that communicates YCYW’s educational philosophy, fostering internal public engagement while strengthening brawareness reputation.
Strategic Planning & BrLeadership
• Content & Communications Strategy: Develop execute the annual quarterly integrated marketing communications plan. Align all content, messaging, distribution schedules with the YCYW networks brpositioning, strategic market goals, audience insights.
• BrStewardship: Act as the guardian of the YCYW bridentity. Ensure absolute consistency in messaging visual representation across all platforms all campuses, collaborating with school teams to uphold elevate content standards.
• Value Proposition Development: Identify articulate the unique selling propositions of the YCYW pedagogy, programmes, community impact to strengthen marketing narratives drive enrolment.
Content Creation & Narrative Development
• Strategic Storytelling: Develop compelling, high-quality content that tells the story of the YCYW community. Produce engaging narratives fdigital platforms (social media, website, email campaigns), promotional materials (pamphlets, posters), key corporate communications.
• Executive Communications: Draft, edit, translate speeches, talking points, presentations fcorporate leadership finternal external events, ensuring alignment with core messaging.
• Immersive Story Gathering: Conduct regular visits to YCYW schools to participate in activities, gather authentic stories firsthand, ensure narrative depth authenticity.
Media Relations & Publicity:
• Proactive Media Strategy: Develop execute a proactive media relations strategy to secure high-quality, positive coverage in target national, industry-specific (education, parenting, business) publications, broadcast outlets, digital platforms.
• Relationship Building: Cultivate maintain strong, lasting relationships with key journalists, editors, producers, influencers, opinion leaders. Systematically manage an updated media contact database.
• Strategic Pitching: Identify newsworthy angles proactively pitch compelling stories—including educational innovations, student achievements, faculty expertise, community initiatives—through press releases, media alerts, briefings, exclusive opportunities.
• Media Events & Interview Management: Plan manage press conferences, media tours, roundtable events. Provide comprehensive media training, briefing documents, talking points fspokespeople (including leadership faculty) to ensure confident on-message delivery.
• Crisis Communications Preparedness: Serve as a first point of contact fmedia inquiries. Monitmedia landscape fpotential issues; assist in developing implementing rapid response communications to protect the networks reputation.
• Performance & Analysis: Track, analyse, report on media coverage (quantity, quality, tone, reach) to measure ROI of PR activities inform future strategy.
Stakeholder Engagement & Project Management
• Cross-Functional Collaboration: Partner effectively with corporate divisions, individual schools, external media agencies on key editorial promotional projects to ensure unified messaging maximised impact.
• Event Management Support: Provide end-to-end communications support fcorporate school events. Develop emcee scripts, briefing documents, pre-/post-event promotional content to enhance participant engagement.
• Business Development Support: Contribute marketing expertise to support new business development initiatives, leveraging content to attract partners opportunities.
Additional Duties: Undertake any other ad-hoc projects responsibilities as assigned by the Head of Corporate Branding Communications senimanagement.
Competency Requirements:
• A passion fcuriosity about international education, aligned with holistic educational values.
• Understanding of both education business.
• Strong stakeholder management relationship skills - able to work effectively, influence provide advice to senimembers, colleagues, partners other stakeholders in the execution of internal external communications plans.
• Solid market sense business acumen to be able to identify trends, competitions, needs, support priorities solutions.
• Innovative with strong delivery skills.
• Excellent at multitasking, balancing efficiency with quality.
• Strong communicatteam player, resilient under pressure.
• Independent self-driven, as well as a good team player.
• Must be mobile available ftravel.
• A significant plus fcandidates with hands-on experience in creating, editing, publishing content tailored fdifferent social media platforms as part of a broader strategic communications plan.
Academic, Job Experience Requirements Qualifications:
• Bachelors degree in communications, translation, marketing related fields.
• Minimum 8 years of experience in content creation, digital marketing, other relevant fields. Familiarity with educational institutions media is an advantage.
• Knowledge of all windows, websites, social media operations.
• Exceptional written verbal communication skills in both English Chinese .

岗位职责：
1. 建立和维系与平面、电视台、网络等传统媒体以及新媒体的关系，使媒体了解并认同企业和品牌，树立企业和品牌的正面形象
2. 协助媒体关系leader，梳理市场媒体架构，制定媒体关系网络决策图和建立计划，及时更新EPA系统
3. 及时掌握媒体组织架构的变更或变迁，并根据变化及时调整和完善关系网络
4. 重点加强与媒体中层的交流和互动，同时与基层记者保持良好顺畅的沟通
5. 针对媒体危机或有媒体介入的事件/危机，预测媒体报道走向，发出预警，采取有效行动把媒体负面影响控制在*小范围内
6. 跟进维护区域内的媒体关系
7. 剪报收集，制作公关月报
8. 策划和执行各品牌公关活动的媒体宣传计划
9. 撰写新闻稿、致辞稿、声明、媒体沟通函、企业公开信等对外公函
10. 有效运用内部、外部资源，使公关项目影响范围扩大
11. 制定应急预案，妥善处理各种突发状况
任职资格：
- 大学本科以上学历，主修新闻与传播、公共关系、中文、管理等相关专业
- 5年以上工作经验，其中至少2年以上媒体、企业公关或公关公司工作经历
- 有一定的媒体关系资源，并能根据工作需要建立和开拓新的媒体关系网络
- 熟悉媒体管理和工作模式，对媒体动向具有敏感性
- 具备执行跨部门、跨品牌、跨市场的活动方案的能力
- 良好的沟通能力和谈判技巧
- 能够良好的预防和处理媒体危机事件
- 良好的外交公函/报告写作能力
- 较强的新闻策划和项目执行能力
- 能够处理好人际关系，有团队合作精神
- 具有基本英语阅读能力
- 能够熟练使用一般办公电脑软件

工作职责

1. 策略规划及执行
根据公司整体发展战略和品牌建设目标，参与制订和领导实施媒体管理、媒体沟通、媒介资源策略及规划；
发掘战略性媒介媒体资源和机会，提升公司及品牌形象

2. 日常媒体关系维护
建立、完善、更新媒体沟通的工作机制流程、方式方法，以提升媒体友好度和良好关系，管理和扩展公司的战略媒体关系；

3. 舆情及危机公关处理
负责处理媒体询问和媒体舆论沟通，必要时，组织公司对外发言

4. 战略协调
就对外沟通事务，参与负责与股东/核心合作伙伴/公司高管/核心媒体/行业组织协调，有节奏对外发声；

5. 制定外部媒体资源的运用策略，创新地开展合作

6. 协同及预算职责
与代理公司及公司其他部门的协调与合作，根据权限，规划、控制、监督公关预算的分布及使用

任职要求
1、本科及以上学历，大学英语四级及以上；
2、五年以上汽车媒体关系及沟通、管理工作经验, 有丰富一线汽车品牌领域或优秀公关广告公司的工作阅历；
3、拥有舆情及危机管理的工作经验，熟悉了解运营管理，拥有丰富的行业及跨行业媒体资源、重点区域城市媒体资源；
4、具备用户导向思维，善于思考，工作富有激情；
5、具有较强的策略计划性和执行能力；
6、具备较强的预算控制能力和分析能力；
7、具有强大的学习、逻辑思维能力以及资源整合能力；
8、具有团队精神、良好的合作沟通能力及对成功的驱动力；
9、具有好奇心，待人真诚，关爱他人

薪资待遇
~35k（可面议）
六险一金，购车车补，饭补、带薪年假等