- Build the brimage, develop visibility reinforce locally its reputation over time
- Build implement a 360° external communication strategy in consistency with the international brcommunication
strategy the local business strategy fthe entity :
- Develop a communication plan with the management committee, validated by the GM
- Implement integrated communication campaigns on majproduct launches, brevents….
- Manage media relations, including new media relations
- Build a media-mapping: identify the relevant role-players fthe br
- Coordinate with the country corporate communication team
- Manage Public Relations: spokesperson, ambassadors…
- Develop the brimage visibility locally: Adapt locally the corporate positioning of the Br(philanthropy,
sponsoring…) develop local initiatives in line with the international strategy
- Support advise the Country GM on corporate communication topics:
- Build the image strategy of the GM (content target)
- Prepare interviews including media-training
- Advise finternal external speeches
- Manage internal communication fthe Br
- Build an internal communication plan in line with the external plan
- Develop the brimage internally
- Identify issues related to the branticipate crisis
- Recruit, develop manage a team. Ensure development of expertise know-how supportganization changes
- Manage the Department’s budget
COMMUNICATION KPIs CULTURE to leverage the business
• Develops day-to-day opportunities to analyze consumer insights & datas
• Analyzes datas, KPIs to provide business drivers
• Synthetizes & share multiple informations with judgment & leadership
• Uses day-to-day digital knowledge & metrics (Websites, Tracking, search…)
GENERATES BREAKTHROUGH CONTENT TO ENGAGE stakeholders & consumers
• Develops the brimage & awareness
• Imagines targeted & disruptive content fall supports: print, pictures, video, social media…
• Produces quality material (image, editorial…) with rigorous excellence
• Thinks integrated campaigns that work
DEVELOPS L’OREAL VISIBILITY & ADVOCACY
• Maps & plans media, social media, stakeholders landscape
• Manages PR relations (spokesperson, ambassador) ePR… with L’Oréal intelligence
MANAGES COMMUNICATION EXPERTISES with the L’Oréal attitude
• Is aligned with the L’Oréal CSR strategy “Sharing Beauty With All”
• Works closely with targeted governments, stakeholders & NGOs in L’Oréal way
• Protects L’Oréal reputation & develops visibility
• Reinforces internal / external engagement through strong internal communication strategy & EVP
• Ensures the Philanthropy Group’s presence & recognition