trade marketing manager岗位职责

Our client is a well-establishedganisation in the FMCG sector, known fits high-quality products strong market presence. With a significant operational scale, they are committed to delivering excellence innovation within their industry.
Description
Drive category growth strategy
Develop annual trade marketing strategies fhigh-potential product categories
Identify new consumption occasions channel growth opportunities
Accelerate category penetration across multiple channels
Build scalable channel playbooks execution models ffuture growth
Channel & shopper marketing management
Define differentiated strategies across key channels including hypermarkets, supermarkets, convenience stores (CVS), O2O, e-commerce
Enhance in-store visibility shopper conversion
Optimize SKU assortment, packaging, promotional mechanisms
New product launch >M execution
Manage end-to-end go-to-market (GTM) planning execution fnew product launches
Define pilot cities, priority channels, launch timelines
Track performance continuously optimize launch effectiveness
Establish good practices through post-launch reviews
O2O convenience channel development
Develop tailored product, pricing, promotion strategies fO2O channels
Drive growth in convenience store scenarios small-pack formats
Collaborate with e-commerce teams to enable integrated online-offline growth
Cross-functional collaboration
Partner closely with sales, marketing, e-commerce, supply chain teams
Ensure effective implementation of central strategies at regional level
Coordinate resources drive execution of key initiatives
Support business analysis commercial decision-making
Job Offer
Opportunity to drive high-impact category growth in a fast-evolving FMCG environment
Broad exposure to multi-channel strategy across retail, O2O, e-commerce, with strong cross-functional collaboration
Profile
A successful Trade Marketing Manager should have:
Bachelors degree above
7-10 years of experience in FMCG, with a strong background in Trade Marketing, Channel Marketing, Commercial functions
Strong business acumen with solid analytical problem-solving skills
Proven ability to drive cross-functional collaboration deliver results in a fast-paced environment
Experience in successful new product launches and/emerging category growth is highly preferred
Candidates with a transition from Sales to Trade Marketing are a plus
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岗位职责：
1、负责品牌天猫/京东策略制定与把控，熟悉各平台运营玩法；
2、负责把控并审核天猫/京东渠道分货、活动机制方案，维护品牌价格体系平衡；
3、负责天猫/京东机制规范制定与监督，定期优化更新；
4、负责竞品分析（包括渠道差异化货盘、定价、机制、上新节奏、人群等），输出分析报告，有效结论作用于本品牌；
5、渠道业务需求&比价问题协调处理；
任职要求：
1、3年以上相关工作经验，有成熟品牌电商市场营销、渠道营销、电商运营履历者优先
2、美妆护肤爱好者，了解行业热门产品；
3.、自驱力强，对于所负责工作内容有较强ownership；性格外向，逻辑清晰，善于表达，较强的抗压能力；
4.、熟悉办公软件，飞书、ppt等；熟悉各取数平台，抖店、生意参谋、罗盘策略等

岗位职责：
负责制定、规划和管理分渠道营销策略，优化促销政策、货架管理标准，并评估执行效果。
结合市场趋势、竞品动态及消费者行为洞察，优化线下品类竞争力，制定差异化的行销策略。
推动行销策略、目标、费用及行动计划的执行，定期追踪、复盘并优化，确保策略有效落地。
检核渠道执行情况，包括促销活动、费用使用、终端陈列等，确保符合公司标准。
收集、分析竞品市场动作及优秀推广案例，提炼可复用的策略，赋能销售团队。
整合内外部市场情报（如销售数据、消费者调研、行业趋势），为区域销售团队提供定制化Insights，支持本地化决策。
优化区域投资回报率（ROI），挖掘数据驱动的商业机会。
任职要求：
5-10年以上快消行业Trade Marketing或渠道管理经验，熟悉休闲零食品类者优先。
具备KA、电商、O2O等核心渠道合作经验，有成功促销案例者加分。
精通Excel、Power BI、SQL等工具，擅长从销售数据中提炼策略，优化ROI。
出色的跨部门协作能力，能主导项目并推动落地，具备资源整合能力。
逻辑清晰，具备创新思维，能高效解决业务问题