Fanchen E-commerce

1. Company Profile
Wuhu Fanchen E-commerce Co., Ltd., established in February 2011, is a company providing one-stop e-commerce outsourcing services for brand enterprises. By offering comprehensive online channel operation solutions, Fanchen E-commerce helps enterprises transition from traditional channels to online channels, establishing their online sales systems. It is currently one of the largest home appliance e-commerce operation companies in China.
The company primarily provides brand enterprises with Tmall official flagship store and exclusive store operations, Taobao distribution systems, B2C independent platforms, and group-buying website e-commerce outsourcing services. It has established solid partnerships with numerous well-known domestic and international brands such as Taichang, Supor, Flyco, Philips, Beiboshi, Ecovacs, Joyoung, Galanz, Airmate, Qinyuan, etc., helping them build new e-commerce marketing channels beyond traditional ones, expand product sales, enhance brand awareness, and increase brand value.
2. Development History
On June 1, 2008, the founder Sun Yinxian started his Taobao business in Yiwu, Zhejiang, with a rented room and 40,000 yuan in startup capital, marking the birth of Fanchen.
In 2009, Shanghai Fanchen Trading Co., Ltd. was registered, and two exclusive stores, Fanchen Home and Fanchen Mother and Baby, were opened, formally entering corporate operations.
In October 2010, the Taichang official flagship store was opened, making the company one of the first operators to open a flagship store on Tmall, quickly becoming the sales champion in the category.
In 2011, the founder Sun Yinxian, with a desire to give back to society and build his hometown, led the team back to Wuhu and established Wuhu Fanchen E-commerce Co., Ltd. In the same year, Wuhu Fanchen won the Taobao Appliance City's Most Influential Operator of the Year award.
In 2012, Fanchen began a product diversification process, cooperating with multiple well-known domestic and international brands, successively opening the Philips Water Purification Appliance flagship store and Flyco exclusive store, among others.
In June 2013, a modern office building and warehouse logistics base in the new Wuhu government district were completed and put into use, and Fanchen employees happily moved to their new home. In the same year, the company took over the Flyco official flagship store, and sales performance reached a new level.
In 2014, the company deepened cooperation with JD.com, Vipshop, and Suning.com, fully entering vertical e-commerce platforms, and added Joyoung and Galanz as partner brands.
In 2015, the company deployed an efficient logistics distribution network, successively opening Wuhan, Jinan, and Chengdu warehouses nationwide to improve user experience. In the same year, brand cooperation developed rapidly, establishing strategic partnerships with leading domestic brands such as Tmall Magic Box, Airmate, and Qinyuan. Fanchen's deep focus on home appliance e-commerce earned unanimous recognition within the industry.
Through rapid development over several years, Fanchen has formed a professional e-commerce team of more than 700 people. Leveraging its leading advantages in online sales and channel operations, as well as a comprehensive organizational structure and advanced management methods, the company continues to grow and is committed to becoming the most trusted and respected e-commerce operator!