Liuyanghe Liquor

Liuyanghe Liquor is well known to the public for a famous river, a great man, a famous song, and a bottle of fine liquor. It is a truly red brand with distinctive connotations unmatched by other baijiu brands, and is a nationally famous baijiu brand.
In the early 20th century, the Liuyanghe shaojiu brewed by the "Meilichang" workshop in Liuyang had already gained fame in Hunan and spread throughout China. In 1935, there were about 15 shaojiu workshops in the region, with an annual output of 4,520 dan, making it one of the typical liquor-producing areas in China. In 1956, the local government built the "Liuyanghe Distillery" on the basis of the old distilleries, allowing the traditional brewing craft to be perfectly interpreted and elevated in modern baijiu technology. In 2011, strategic capital of 1 billion yuan was introduced from multiple investment institutions including Hunan High-tech Venture Capital Group under the Hunan Provincial Department of Finance, CICC International, and Shanghai Baoyu, and Hunan Liuyanghe Liquor Development Co., Ltd. was reorganized and established, integrating baijiu research and development, production, and sales, and is the *legal owner of the Liuyanghe brand. The company takes revitalizing Hunan liquor as its mission, adheres to the pragmatic spirit of Huxiang culture, and with continuously innovative business ideas, strives to create high-quality civilian liquor renowned throughout the world.
Liuyanghe Xiaoqu won the National Silver Medal Award at two consecutive National Liquor Evaluation Conferences in 1984 and 1989. At the Fourth National Liquor Evaluation Conference, the "Liuyanghe Brand Xiaoqu Liquor" produced by the Liuyang County Distillery, numbered No. 101, was unanimously regarded by the judges as follows: "No. 101 baijiu has an elegant honey aroma, is soft and mellow on the palate, crisp and refreshing at the finish, and has a pleasant, smooth aftertaste." Thus, the "Liuyanghe" brand Xiaoqu liquor undisputedly won the *highest award in the Xiaoqu liquor category - the National Silver Medal Award. With a unique famous-liquor gene, the value of this famous liquor stands out in the new era.
"Liuyanghe" liquor not only holds more than 30 honors including "Cross-Century Famous Chinese Baijiu Brand," "China Well-Known Trademark," "National Key Protected Brand," and "National Award Silver Medal," but has also served as the state banquet liquor of the Great Hall of the People six times, and has repeatedly been the designated reception liquor for banquets of the Boao Forum for Asia. After Liuyanghe Liquor became the "designated special baijiu for the Third Session of the Ninth National Committee of the Chinese People's Political Consultative Conference" and the "*special victory-celebration liquor for the Chinese sports delegation to the 27th Olympic Games" in 2000, it also became the designated special baijiu for the national "Two Sessions" in 2003 and 2004. As its reputation grew through repeated appearances at state banquets, it attracted the attention of Party and state leaders as well as the attention of relevant provincial and ministerial leaders, and became renowned in the industry and internationally through the paths of sports marketing and entertainment marketing.
Its operating brands include multiple series such as Liuyanghe Hongfang, Liuyanghe Xiaoqu, Fiftieth Anniversary, Blue and White Porcelain, Tequ, Mianya, and Golden Century. Liuyanghe Hongfang is a strategic product that the company focuses on building, with a red imprint and a square and upright China, possessing a unique red brand imprint.