Founded in 2007, headquartered in Beijing. Currently, it has established operation centers in hundreds of cities across the country, covering more than 1,000 districts and counties. It aims to provide P2P lending services to farmers, agriculture-related sectors, and small and micro business owners. The platform itself is not a lending entity, but an information service provider, matchmaker, and risk controller, offering the public a low-threshold, accessible, low-cost, efficient, safe, and reliable new channel for financing and investment, meeting the funding needs of borrowing users.
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