Zhonghong Holding Co., Ltd. (stock code: 000979) was successfully listed on the Shenzhen Stock Exchange in 2009. The company focuses on the development and operation of high-end commercial properties, including tourism and resort real estate, cultural and creative real estate, conference and leisure real estate, and integrated commercial real estate. It advocates "Play makes life more exciting" and aspires to achieve the strategic goal of being the "creator of Chinese tourism real estate." By the end of 2010, the company had developed over one million square meters of property and had total assets of over RMB 6 billion.
The company implements a two-level management model with headquarters and regional companies. It has established six regional companies in Beijing, Hainan, Yunnan, Jilin, Shandong, and Hubei. Completed, under-construction, and planned projects include: "Non-Center - China's Characteristic Economy Window," one of Beijing's sixty major key projects; the innovative commercial project "Liubai Ben - Wangjing Commercial Street"; the creative business office project "Zhonghong · Beijing Pixels" in the CBD East Extension Zone; the urban leisure and resort complex "West Coast Capital" on Haikou's west coast; the "China Window Urban Complex" in Dongba; the "Yumafang International Ecological Resort" in Pinggu; the "Journey to the West Cultural and Creative Industrial Park" in Huairou; Beijing's "East District International - Zhonghong Tower"; the "Nanguo Liyuan International Tourism Resort" and "Haikou Artificial Island International Tourism Resort" in Haikou; the "Xishuangbanna International Tourism Resort" in Yunnan; the "Changbai Mountain International Tourism Resort" in Jilin; the "Weishan Island International Tourism Resort" in Jining; and the "Pearl Peninsula International Tourism Resort" in Sanxia, among many other large-scale tourism and commercial real estate projects.
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