于2011年1月1日，天津电视台第十一套节目“三佳购物频道”正式开播。这也标志着天津消费者所信赖的天津电视台“天天购物”节目的全面升级。三佳购物频道将依托天津、河北、内蒙古三地的发展优势，凭借电视媒体产业与在线购物产业的整合优势，打造华北地区*的电视购物频道。三佳购物频道全天24小时不间断播出，通过严格的管理、高水准的商品甄选标准、完善的质量检验体系、完善的配送和售后服务，使消费者足不出户就可以了解丰富、详尽、客观的商品信息。
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