百货大楼多年来始终以“诚信、敬业、超越、完美”为经营理念，以“提高有起点、创新无止境”为公司精神，以“顾客满意是我们永远的追求”为经营宗旨，本着“为厂商负责，实现双赢”的经营思想，多年来销量、客流稳居同行首位。
随着油城人民生活水平的日益提高及原有品牌、硬件设施的限制，原有经营已无法满足广大油城人民高端消费的要求。因此，公司又择黄河路与太行山路交叉处黄金地段开设分店，分店建筑面积5万平方米，定位高端，与中心店、西单店形成互补。地理位置优越，硬件设施完善，集家居、建材、家电、日用品百货、银行、特色餐饮为一体的综合性商场。
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