Zixiangke

Zixiangke is one of the earliest enterprises specializing in villa decoration, and one of the leading villa decoration brands in Beijing. Our clients include elite professionals and high-end customers from various fields.
Based in Beijing, Zixiangke conducts in-depth cooperation with internationally renowned designers, while building a top-tier design and R&D team. Through deep research into international top-level villa decoration practices and high-end customers' values and psychological needs for villas, the Zixiangke brand has truly led the market, earning great brand reputation and becoming a supplier of high-quality villa home services.
We anticipate increasingly fierce competition in villa design and decoration. Zixiangke takes the lead in integrating technologies and resources from globally renowned home furnishing brands across various fields, and has decided to leverage the establishment of the 'Ganlan Mugou' soft decoration base as an opportunity to truly become China's first global integrated home service institution.
Zixiangke invested 80 million yuan to build a 10,000-square-meter Ganlan Mugou soft decoration realistic experience center, innovating the experience model from visual, auditory, and tactile perspectives, truly implementing experiential consumption and providing customers with the most authentic and direct villa sensory experience. Different from existing brand experience halls and stores, Ganlan Mugou creates a realistic living atmosphere. In addition to basic home functions such as living rooms, bedrooms, kitchens, and bathrooms, it also integrates high-end private experiences such as home theater rooms, cigar bars, wine cellars, and SPA areas for realistic experiences, offering everything one might need. Each private experience space has dedicated staff providing full explanations. For example, in the home theater space, professional audio-visual engineers guide customers, including the 'king's seat' experience for acoustics, visual lighting effects, and environmental controls for curtains and equipment.
Based on years of villa home services, Zixiangke starts from overall project needs, deeply interpreting new consumption patterns in the villa decoration era, providing overall planning, design, and construction for villa decoration, as well as private customized services for villa equipment, main materials, furniture, and accessories, extending to full value chain services in the later stages, completing Zixiangke's strategic layout of building a global integrated home enterprise.

Company Team
Learning and Communication: Every Zixiangke member is committed to reducing misunderstandings and being misunderstood within the team;
Self-Transcendence: Dare to challenge yourself, complete every small task thoroughly and correctly;
Surpass oneself, surpass others, surpass tradition;

Company Mission
To build a platform for employees to realize their life value;
To change customers' quality of life;
To set an example for the industry;
To achieve a century-old enterprise;

Company Vision
To formulate development strategies with an international competitive perspective and strengthen the construction of a surpassing corporate culture;
To innovate methods, integrate global effective resources, and become the leader among Chinese home service providers within five to ten years.

Values: Responsibility, Teamwork, Wisdom, Innovation
Ultimate goal is to successfully operate the enterprise (customers, employees).
Use win-win interest mechanisms and learning-innovation methods to integrate global effective resources and achieve strategic goals.
Surpass to achieve professionalism, and professionalism to achieve leadership.

Our Festivals
Surpassing Festival: July 3rd - A festival of team sharing and win-win that combines learning achievements with semi-annual work summary;
Thanksgiving: The fourth Thursday of November is Thanksgiving - In November, the internationally recognized Thanksgiving. Zixiangke has uniquely created Thanksgiving activities to sincerely thank and appreciate partners, supporters, and consumers.