China Bohai Bank Co., Ltd. Beijing Branch

China Bohai Bank Beijing Branch officially opened to the public on September 28, 2007. Closely focusing on the bank's central work, the branch adheres to the basic positioning of "one large and one small", implements the concepts of "light banking" and "cross-boundary operation" and the strategic layout of "five major segments", insists on equal emphasis on business development and risk management, on product innovation and structural adjustment, and on vigorously improving operations and strengthening internal control, actively explores transformational development, and strives to realize the long-term strategic vision of "a modern financial and treasury steward with *** experience".
Vision: A modern financial and treasury steward with *** experience
Brand proposition: Once chosen, a lifelong companion
Values: Customer first, openness and innovation, collaborative contribution, people-oriented care
Common guidelines:
1. Adhere to prudent operation and commit to distinctive development
2. Be honest and trustworthy in conduct, fair and just in action
3. Do a job well if you take it on
4. Managers should lead by example and be hands-on
5. Formulate and execute decisions quickly, and respond actively to tasks and needs
6. Superior levels serve subordinate levels, back-office serves front-line, and the whole bank serves customers
7. Follow and continuously optimize processes
8. Learn proactively, pay attention to and effectively respond to market changes
9. Respect and embrace colleagues, be willing to share and cooperate, and have the courage to offer suggestions
10. Adhere to the selection and employment principle of appointing the worthy and matching people to posts
11. Practice strict economy and run the bank diligently and thriftily
12. Cherish the bank's reputation and maintain its brand image
Social responsibility view:
Customers Employees Society Partners Shareholders
Exquisite service Guaranteed care Take responsibility Open and candid Create value
Excellent experience Support growth Dedicate love Mutual benefit and win-win Sustainable returns