CITIC Bookstore

As a chain bookstore brand serving China's mainstream business population, CITIC Bookstore is a wholly-owned subsidiary of CITIC Publishing Group. It has multiple product lines including airport stores, office building stores, city stores, and online direct-operated stores, achieving mutual traffic attraction and reputation transfer between airport stores and city stores, as well as physical bookstores and online bookstores, becoming a widely recognized "cultural business card." As of the end of May 2017, CITIC Bookstore had nearly 100 physical bookstores in 10 major cities including Beijing, Shenzhen, Xiamen, and Hangzhou. Based on both annual passenger flow coverage and sales scale, CITIC Bookstore has become the leader in the national airport chain bookstore industry. Meanwhile, CITIC Bookstore has accumulated rich experience in operating large airport bookstores, established a comprehensive bookstore operation management system and marketing support system, and cultivated a professional operation management team of more than 500 people. With the business philosophy of "improving the time value of every reader," CITIC Bookstore is content-driven, precisely targeting the mainstream population that contributes the most to China's economy. In spaces where the boundaries between life and work are gradually blurred, it adds value through targeted push and services for full life scenarios, striving to create an "quality work, elegant life" bookstore without boundaries. It gradually extends its cultural space operation from airports in major domestic cities with the highest passenger flow to scenarios where urban dwellers stay the longest, including office buildings, commercial areas, and communities. In the future, CITIC Bookstore will cross-industry integrate resources in publishing and communication, cultural and creative technology, life aesthetics, fashion dining, and financial arts, establishing new-format stores primarily selling various books while also involving products such as internet creative products, international high-quality stationery, lifestyle sundries, collectibles and decorations, family life markets, and sports products, creating multiple store types including urban business, urban leisure, and transportation hub types. Relying on exquisite product selection, an internationalized store image, and globally synchronized cultural experience, CITIC Bookstore penetrates the all-weather travel, business, and life scenarios of business people, establishing an integrated marketing platform with far-reaching influence and ushering in an innovative era of boundary-less bookstores.