Dressing Assistant

ICY - Believe in the power of design, let good designs be worn on the right people

[Respect the power of design]
Let designers step out from behind big brands
[Advocate rational consumption]
Pay for design, quality, and culture
[Explore the inner self]
Let clothes become a language to express oneself

ICY Global Designer Platform - a gathering place for "designers collaborating with big brands", a buying brand that is both young and mature.
Young because the brand was only recently established; mature because the designers under ICY have all worked closely with established big brands. This time, ICY invites them to step out from behind the brands and release designs under their own names.
Since its inception, ICY has become a favorite of many celebrities and influencers. Han Xue, Zhang Li, Ju Xiaowen, Zhang Liangying, Jing Tian, Cai Wenjing, Wang Likun, and Yuan Shanshan have all chosen ICY designs. Through in-depth cooperation with hundreds of fashion influencers, the brand style is formed, a fashion icon system with brand characteristics is created, and a multi-dimensional communication channel is built using the power of opinion leaders to establish a community of influencers.
In 2017, the Celebrity Designer Program was officially launched, cooperating with Zhang Yishan's photo album "Beyond the Mountain", where Zhang Yishan designed a unique totem for ICY and produced totem hoodies for online sales.
Believe in the power of design, and hope to help consumers distinguish good designs through our own efforts! On the front end, we shorten the supply chain, break down multiple high premiums, and make design sense more convenient, fast, and easy to become part of a quality life. On the back end, we liberate designers so they can focus more on design itself, and let more good designs be worn on the right people!