Di'ai'er

Di'ai Group was founded in 2011 and is a brand group focusing on e-commerce plus new retail.

The company's main brand "Zuoyan Youse" was founded in 2015. More than ten years ago, the founders discovered that men's skincare was mostly an accessory line of women's skincare, lacking products specifically developed for Chinese men's skin. Adhering to the original intention of customizing exclusive skincare solutions for Chinese men, the company placed scientific research at the forefront from its inception. By establishing its own "Zuoyan Youse Asian Men's Scientific Skincare Laboratory" and collaborating with a doctoral team from Peking University, the company has obtained 27 patents and participated in formulating 3 industry group standards. In 2025, it released the "2025 China Men's Skin Scientific Skincare Program" for the first time in the industry, filling the gap in the lack of scientific standards for men's skincare! Currently, Zuoyan Youse product lines cover all scenarios including men's facial care, body care, styling, makeup, and perfume; in terms of channels, it has online presence on platforms such as Tmall, JD.com, and Douyin, and offline presence in more than 10,000 stores including Yonghui Superstores and Wow Colour, building a channel link system. It has been certified as "National Men's Skincare Products National Sales*" for three consecutive years, won more than 30 industry honors, and officially announced brand ambassador Zheng Kai in 2025, becoming a leader among emerging domestic brands. In the future, Zuoyan Youse will continue to empower with technology, sincerely develop, and become the leading men's skincare brand, achieving outstanding performance for 700 million Chinese men.

R&D Strength TOP↑
In terms of R&D team, we have deep cooperation with the doctoral team from Peking University to consolidate the scientific research foundation and technical barriers in the field of men's skincare.
In terms of R&D model, we take our self-built "Asian Men's Technology Skincare Laboratory" as the core, connect with multiple top R&D institutions such as Beijing Technology and Business University and important research institutes of Guangdong Province, and build a "1+N Scientific Research Consortium" model for continuous deep cultivation.
In basic research, we collaborated with a doctoral team from South China University of Technology to release the "2025 China Men's Skin Scientific Skincare Program" for the first time in the industry, filling the industry gap of lacking exclusive standards for men's skincare.
In terms of innovative achievements, the brand has accumulated 27 independent patent applications and led the formulation of 3 group standards, comprehensively leading the height of men's skincare scientific research.
In product quality, we have established strategic cooperation with world-class raw material enterprises, joining hands with well-known suppliers such as Merck (Germany), BASF, Firmenich (Switzerland), Givaudan, and IFF (Finland), to ensure the excellent quality and cutting-edge efficacy of product ingredients from the source.

Product Champion TOP↑
In 2017, launched Asia's first men's BB cream "Ziran Ruozhen Men's BB Cream", continuously ranking TOP1 on Tmall's men's BB cream list.
In 2020, launched Deep Cleansing Facial Cleanser, undergoing multiple product iterations.
In 2024, Amino Acid Hydrating Cream topped Douyin's cream praise list TOP1.
In 2024, Microacid Oil-Control Acne-Removing Men's Facial Cleanser reached high-growth list TOP1.
In 2025, Whitening Facial Cleanser topped Tmall's hot-selling list, praise list, and repurchase list TOP.

Channel Layout TOP↑
Online covers all major e-commerce platforms such as Tmall, JD.com, Pinduoduo, Dewu, Douyin, and Kuaishou; offline partner stores exceed 10,000+, with strategic cooperation with well-known chain brands such as WOW COLOUR, Yonghui, and RT-Mart.

We are a simple, young, positive, and sunny team. "Love struggle, love life" is our development philosophy!
Hi! Dear friend, we invite you to join our team and become my great Partner~
In the future, let's high! Let's burn! Let's grow together!

Di'ai Mission:
Make national beauty products shine because of us

Di'ai Vision:
Be a trusted Chinese beauty brand for customers
Strive for the physical and mental happiness of Di'ai people

Di'ai Values:
Respect nature and love others, unity of knowledge and action
Ultimate altruism, efficient collaboration
Embrace change, forge ahead and innovate
Never forget the original intention, work hard
Work happily, love life

Di'ai Spirit:
Dare to speak, dare to break through, dare to act, dare to fight