Guangzhou Suning E-Commerce Co., Ltd.

Founded in 1990, Suning has two listed companies domestically and abroad, employs 280,000 people globally, and serves 600 million users, ranking among the top three private enterprises in China. Adhering to the corporate mission of "Leading the Industrial Ecosystem, Creating Quality Life," it has expanded its business across three sectors: retail, real estate, and finance.
Suning.com is a leading smart retail service provider. In the era of internet retailing, Suning has continuously advanced its smart retail and scenario-based connectivity strategies, expanding across all categories, enabling omnichannel online presence, and integrating all customer groups. By opening its supply cloud, user cloud, logistics cloud, financial cloud, and marketing cloud, it provides consumers with a ubiquitous 1-hour scenario-based life circle solution—spanning from online to offline, from cities to towns, and from shopping malls to communities—comprehensively covering consumers' daily needs. In 2019, Suning.com once again ranked among the Fortune Global 500, and in the 2019 "China's 500 Most Valuable Brands," it secured the top position in the retail industry with a brand value of RMB 269.181 billion.
As of 2019, Suning.com's omnichannel offline network covers the entire country, encompassing Suning Plaza, Suning.com Plaza, Carrefour community centers, Suning Department Stores, Suning Xiaodian, Suning Retail Cloud, Su Xian Sheng, Suning Jiwu, Suning Red Kids, Suning Sports, Suning Cinema, and Suning Auto Superstores—over 13,000 innovative internet-enabled stores under the "one large, two small, and multiple specialized" formats, firmly ranking among the top offline networks in China. Online, Suning.com has secured a position among the top three B2C companies in China through self-operated, open-platform, and cross-platform operations.
Looking ahead, Suning will continue to deepen its "Technology-driven Suning, Smart Services" strategy. Guided by the vision of "Centennial Suning, Global Sharing" and the business philosophy of "Exporting capabilities, linking resources, building platforms, and achieving win-win cooperation," it will join hands with partners across various fields to jointly explore global markets and build a new Suning that is technology-driven, international, and diversified.