Belle International (HK1880) Holdings Limited was established in 1992 and listed in Hong Kong in 1997, with more than 15,000 retail outlets. Topsports Sports is the sports, apparel and outdoor business line under Belle International, and is a partner of NIKE, ADIDAS, Puma, etc. in China, holding distribution rights for numerous international brands.
Own brands in the footwear business include: Belle, Teenmix, Tata, Staccato, Senda, Basto, Millie's and Joy&Peace, etc.; agency brands mainly include Bata, Cat, Skap, Hush Puppies, etc.
The sports business is currently mainly based on agency distribution, including Nike, Adidas, Originals, The North Face and Colombia, etc., and is the agent of the American NIKE company and the European ADIDAS company in the Asia-Pacific region.
New businesses include Japanese trendy apparel Moussy&Sly, etc.; fast fashion brand 15Mins, etc.
Chongqing Topsports Trading Co., Ltd. is responsible for operating the footwear business, sports business and new business. It has stores in major shopping malls and shopping centers across the five main urban districts of Chongqing, and covers 14 districts and counties including Fuling, Wanzhou, Yongchuan, Jiangjin, Hechuan, Dazhou and Qianjiang in the outer areas. It has more than 400 stores and more than 2,000 store employees, covering major department store systems in the city such as New Century, Chongqing Department Store and Pacific.
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