Lianlian

[Who We Are] Lianlian Technology is a digital operation service platform focused on offline commercial traffic. As an early practitioner of "New Retail", it empowers physical businesses through the comprehensive application of new technologies such as mobile internet, big data, and AI, truly achieving online-offline integration and enhancing business operation efficiency. Lianlian Technology is a national high-tech enterprise and a quasi-unicorn enterprise, and has been awarded honors such as "2019-2020 Most Innovative SaaS Platform" and "2020 China Business Digital Innovation Enterprise". [What We Are Doing] Since its establishment, Lianlian Technology has always focused on the track of digital operation of offline traffic in traditional commerce. In 2015, Lianlian proposed the "25 Million Scenario Revolution" strategy. After continuous iteration and innovation, in 2017 it established a business model with shopping mall offline large screens as the core carrier, and O2O2O scenario e-commerce (offline to online to offline) and "Super Screen Store" as the core concepts. It mainly provides one-stop solutions for offline scenarios through three core products: scenario triggering, entertainment activation, and community marketing. [Our Customers] Lianlian mainly serves shopping malls, supermarkets, campuses, banks and other venues. As of early 2021, Lianlian has covered 270+ cities in 26 provinces of China and 15 major consumer scenarios, and has established comprehensive cooperation with more than 600 shopping malls and over 1,000 brands, covering world top 500 and China's leading commercial real estate such as China Resources, COFCO, Vanke, Wanda, CapitaLand, Longfor, Poly, Sino-Ocean, AEON Japan, SM Philippines, and Macquarie Australia. It has also carried out nearly 200 events at more than 100 key universities including Tsinghua University, Fudan University, Shanghai Jiao Tong University, Xiamen University, Central South University, and Lanzhou University. E-commerce giants such as Alibaba and Suning have also launched in-depth strategic cooperation with Lianlian, relying on Lianlian to comprehensively activate offline traffic and achieve two-way integration to form a closed loop of scenario consumption.