Pincheng Weichuang

[Company Profile]
Our company was established in August 2012, focusing on the apparel industry. We are a comprehensive modern apparel enterprise integrating design, R&D, production, sales, and supply chain, covering men's wear, women's wear, children's wear, and other product categories.
Through a digital middle platform empowering upstream and downstream partners, we drive supply chain integration with multi-brand agency, empowering brands to grow healthily and rapidly, and conducting omnichannel e-commerce based on brands.
Currently, we have more than 30 proprietary and agency brands (all brands have complete independent product design rights, production rights, and sales rights), with annual sales revenue of nearly 5 billion yuan, over 300 omnichannel online stores, more than 2,500 employees, and a logistics center area of over 200,000 square meters.
In 2025, Pincheng E-commerce enters a new era of development, moving into a self-built 40,000-square-meter e-commerce industrial park, committed to building a high-quality apparel industry cluster in Central China.
Our advantages:
1. We possess full-link apparel supply chain capabilities. Covering the entire process of design, R&D, production, warehousing, and logistics, we have established our own warehousing centers in Tianmen, Hanchuan, and other regions, achieving precise allocation of omnichannel inventory.
2. We have the advantage of a multi-platform matrix and omnichannel layout. With over 30 proprietary and agency brands, including men's wear, women's wear, children's wear, and various product categories, we have omnichannel coverage on Tmall, JD.com, Pinduoduo, Douyin, and other social platforms.
3. We have a professional and efficient talent team and cultivation system. Through diverse training modes such as one-on-one mentoring and "Pincheng Academy" courses, we build clear career development paths for employees.

[Corporate Culture]
[Vision] To become a top entrepreneurial platform, realize the dreams of every partner, and continuously create value for society.
[Mission] To provide every customer with *quality products and services, and help every partner realize their dreams.
[Values] Integrity, Credibility, Focus, Innovation
[Talent Philosophy] Respect people, cultivate people, achieve people
[Management Philosophy] People-oriented, apt talent placement, co-creation and win-win
[Business Philosophy] Deep cultivation, continuous innovation, preparedness in times of peace, customer first

[Development History]
2012: *stores and *orders, Pincheng E-commerce officially set sail
2016: Children's wear division emerged, and Nanjiren became the company's first cooperative brand
2019: The company established the women's wear division and launched the TM Nanjiren and men's wear flagship store projects
2021: Online all-platform business advanced in parallel, company benefits soared, became a strategic partner with Jeanswest, and flexible supply chain was highly strengthened
2024: Determined strategic goals for the next 5 and 10 years, continuously strengthened cooperative brands
2025: Value growth highly elevated, the company plans to fully move into the self-built industrial park

[Talent Value Proposition]
At Pincheng, everyone is a maker
✅ Your passion is your track.
At Pincheng, your insight into trends, sensitivity to data, and persistence in user experience can all find a dedicated battlefield, making you a "curator" in a certain field.
✅ Reject seniority-based promotion, stand out with strength.
Pragmatic and hardworking people deserve to be seen. As long as your strength is online, Pincheng's entrepreneurial platform will give you returns and growth space far beyond expectations.
✅ Most importantly, burn together with a group of people who "get" you.
No complicated internal friction, only simple communication and consistent goals. Here, there is a group of partners who, like you, love the fashion e-commerce industry and believe in the spirit of practical work, waiting to level up with you.