麦勒是北京泰瑞易盛科贸发展有限公司旗下的家电品牌，麦勒翻译成英文为“My Love!”，原意为“我*爱的，我所爱的”，引申为该电器产品是深受大众喜爱的。麦勒主要经营的家电类型有：电水壶、电饭煲、电压力锅、电磁炉、电饼铛、电风扇等小家电，进一步打开市场之后，将会进军空调、洗衣机等大家电领域。目前麦勒产品主要销售方式为：网络营销+传统营销，网络营销主要在1+1家电团购网、京东电器商城等知名家电行业网站中进行；传统营销主要沃尔玛、家乐福、苏宁等大型商超。同时，麦勒产品也在向海外进军，目前已经有一部分优势产品出口到欧洲等地，并具备了一定的市场潜力.
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