Dongfang Xinhua

Overview
Dongfang Xinhua Investment Management Co., Ltd. (hereinafter referred to as "Dongfang Xinhua"), headquartered in Shanghai, is a comprehensive financial service provider jointly established by Shanghai Dongxing Investment Holding Development Co., Ltd. and Xinhua Trust Co., Ltd., spanning across asset management, wealth management, and private investment banking. Since its inception, Dongfang Xinhua has leveraged its strong shareholder background and industry experience, with professional and efficient investment management models and a strict risk control system, to provide clients with comprehensive investment and financing services and wealth inheritance solutions.

Vision
Dongfang Xinhua adheres to the core values of integrity and sharing, and is committed to becoming a comprehensive financial service provider, with a full-market perspective, combining local wisdom with overseas experience, practicing sound modern corporate governance, and providing comprehensive financial services to individual and corporate clients in China.

Operating Philosophy
Professional services, value first.

Management Team
The management of Dongfang Xinhua is built by a team of financial professionals with both overseas experience and local wisdom.
Under the leadership of the management, Dongfang Xinhua has assembled a senior professional team with years of experience in mainstream financial fields such as overseas asset management, investment banking, trust, banking, insurance, and financial leasing, with expertise in both practice and management.

Business
1. Wealth Management
Committed to helping clients achieve stable wealth appreciation, through an open allocation platform across the market, Dongfang Xinhua provides financial products covering diverse asset classes and investment fields, offering tailored asset allocation services and wealth inheritance planning for high-net-worth clients.
Dongfang Xinhua has a product evaluation, legal advisory, and risk control team with dynamic innovation capabilities. Every product undergoes strict screening, review, and rating processes before entering the allocation product pool, in order to achieve the optimal risk-return matching for clients.
Dongfang Xinhua offers clients financial products including trust plans, asset management plans, limited partnership funds, contractual funds, and other products approved for sale by regulatory authorities, achieving a 360-degree seamless fit to client needs.
The investment advisory team at Dongfang Xinhua possesses rich professional knowledge, industry experience, and high-standard professional ethics, faithfully executing clients' investment decisions, continuously tracking, and providing effective and close communication and service to clients.
As of early 2015, Dongfang Xinhua has provided wealth management solutions to over 5,000 high-net-worth clients in total.
2. Asset Management
Dongfang Xinhua has long been active in the alternative investment market, with extensive investment management experience, strong capabilities in selecting quality assets in non-public markets and negotiating prices. It has established multiple fund sequences including real estate investment funds, infrastructure investment funds, and securities and note investment funds, to obtain higher risk-adjusted returns for investors.
Taking real estate investment funds as an example, Dongfang Xinhua has precisely seized M&A opportunities during the transformation period of China's real estate industry. Through equity acquisitions, mergers, and restructuring of real estate enterprises, it focuses on real estate projects with significant development potential and appreciation space in first- and second-tier cities, enhancing project development quality through "management value-added" while achieving high returns from fund investments.
Over the past several years of development, Dongfang Xinhua has accumulated numerous successful cases and operational experience, with cumulative assets under management exceeding 30 billion yuan. It is particularly adept at grasping real estate policy trends and development trajectories over longer economic cycles, achieving entry into real estate projects with higher safety margins at lower costs, navigating economic cycles, and obtaining excess returns for investors.
3. Private Investment Banking
Based on a sound product development and business innovation system, leveraging its advantages in financial product design, Dongfang Xinhua has created and provided a package of financing solutions for financing parties with different needs and types, bridging the financing needs of financing parties with the investment expectations of investors through investment banking services.
Additionally, Dongfang Xinhua has obtained multiple qualifications to participate in the OTC counter market, and can conduct activities such as issuance, creation, investment, recommendation, display, and transfer of private products in relevant quotation systems. Product types include but are not limited to private investment funds, asset management plans, asset-backed securities, private debt financing instruments, shares/equity of non-public companies, limited partnership interests, and financial derivatives.
Based on years of operating experience in the alternative investment market, with an innovative and pioneering forward-looking perspective, Dongfang Xinhua will in the future focus on the restructuring, enhancement, and securitization of alternative investment products, aiming to set an industry benchmark for private investment banking.
Currently, Dongfang Xinhua has obtained the "Private Fund Manager" qualification issued by the China Securities Regulatory Commission, representing dual recognition from both the market and regulators.
4. Real Estate Management
Relying on the strong shareholder backgrounds and professional industry experience of Dongfang Asset and Xinhua Trust, Dongfang Xinhua Investment Management Co., Ltd. leverages its management team's advantages in asset management business, collaborating with high-quality enterprises and excellent institutions in the real estate and cultural and creative industries, adhering to the concept of "management creates value," following the "finance + real estate + cultural creativity" three-element linkage model, and intensively cultivating hot cities and regions nationwide. Currently, the company has completed a strategic layout of tens of billions of yuan across the Yangtze River Delta, Pearl River Delta, Bohai Rim, and Chengdu-Chongqing urban agglomerations. Investment management projects such as "Jinhua Zijin Bay" and "Qingdao Hanover Luxury Collection" have become regional benchmark projects that enhance the quality of living and create iconic urban landmarks.

Dongfang Xinhua Investment Management Co., Ltd. obtained the Private Fund Raising and Fund Management Registration Certificate issued by the Asset Management Association of China in June 2014, becoming a financial institution eligible to conduct private fund businesses including private securities investment, equity investment, and venture capital investment.

Dongfang Xinhua Investment Management Co., Ltd. obtained the participant qualification for the "Inter-institutional Private Product Quotation and Service System" in the OTC market in November 2014, allowing it to conduct investment, issuance, recommendation, transfer, and display of private products in the quotation system, opening up pathways for offline and online transactions.